ironSource | Why Game Growth is a Loop and not a Funnel

Aug 29 2019 | 00:31:01

00:00 / 00:31:01

Show Notes

Yevgeny Peres, VP Growth at ironSource, explains why game developers just look at growth as a funnel and not a loop, how he came up with the concept, and how developers can start implementing it into their growth strategy. Read the edited highlights here: https://www.ironsrc.com/podcasts/game-growth-loop-not-funnel/

Other Episodes

Episode 20

December 23, 2019 • 00:34:06

Mammoth Media | Creating Mobile Content and Games for Gen Z

Benoit Vatere, CEO and Founder at Mammoth Media, joins ironSource's Melissa Zeloof on LevelUp to talk everything Gen Z. Who are they? What do...

Episode

January 10, 2023 • 00:33:08

Matej Lanacaric | Going off autopilot: Creating a culture of experimentation in UA teams

In this episode of LevelUp, Melissa sits down with Matej Lancaric, UA consultant extraordinaire, host of the 2 & a half gamers podcast, and...

Episode 7

August 19, 2018 • 00:29:20

Kolibri Games | How To Make An Idle Game: Idle Game Design

Join Nate Barker, Director of Biz Dev at Kolibri Games, in talking about idle games. Learn strategies for making and designing idle games that...