ironSource | Why Game Growth is a Loop and not a Funnel

Episode 1 August 29, 2019 00:31:01
ironSource | Why Game Growth is a Loop and not a Funnel
LevelUp
ironSource | Why Game Growth is a Loop and not a Funnel
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Show Notes

Yevgeny Peres, VP Growth at ironSource, explains why game developers just look at growth as a funnel and not a loop, how he came up with the concept, and how developers can start implementing it into their growth strategy. Read the edited highlights here: https://www.ironsrc.com/podcasts/game-growth-loop-not-funnel/

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