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Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing

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Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing
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Live from Gamefest 2019 in the Negev Desert, Melissa chats with Chandra Macias Hill from Mobilityware, Fabian Hersen from Ketchapp, Brian Sapp from Jam City, and Jason Falcus from Kwalee to hear how each of their companies tackles monetization and marketing - is it one unit or separate? Does connecting the two actually scale activities? Read the edited highlights here: https://www.ironsrc.com/podcasts/merging-monetization-and-marketing-teams/
Brought to you by ironSource / Melissa Zeloof of LevelUp