Square Enix | Behavioral Economics in Games: Monetizing Tightwads, Spendthrifts, and the Unconflicted

Episode 17 October 02, 2019 00:31:09
Square Enix | Behavioral Economics in Games: Monetizing Tightwads, Spendthrifts, and the Unconflicted
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Square Enix | Behavioral Economics in Games: Monetizing Tightwads, Spendthrifts, and the Unconflicted
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Show Notes

Paula Neves, Product Manager at Square Enix, breaks down the principles behind behavioral economics and how they can be applied to monetize free-to-play games - for both in-app purchases and ads. Read the edited highlights here: https://www.ironsrc.com/podcasts/monetizing-f2p-games-behavioral-economics/

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