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Zeptolab | Balancing Ad Monetization with User Experience

LevelUp
Zeptolab | Balancing Ad Monetization with User Experience
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Jane Anderson, Head of Ad Monetization at Zeptolab, shares how she’s seen the game industry change over the last few years, provides insights on how to successfully balance user experience with ad monetization, and discusses the huge potential for brand advertisers in the gaming space. Read the edited highlights here: https://www.ironsrc.com/podcasts/balancing-ad-monetization-with-user-experience/
Brought to you by ironSource / Melissa Zeloof of LevelUp