ironSource | Why Game Growth is a Loop and not a Funnel

Aug 29 2019 | 00:31:01

00:00 / 00:31:01

Show Notes

Yevgeny Peres, VP Growth at ironSource, explains why game developers just look at growth as a funnel and not a loop, how he came up with the concept, and how developers can start implementing it into their growth strategy. Read the edited highlights here: https://www.ironsrc.com/podcasts/game-growth-loop-not-funnel/

Other Episodes

Episode 5

July 28, 2020 • 00:17:09

Seenax | Indie Series, Part 1: What I Wish I Knew When Choosing a Game Publisher

This is the first episode in our new series for indie developers called, “what I wish I knew when.” Host Melissa Zeloof welcomes Gabriel...

Episode 5

May 17, 2018 • 00:23:30

Gram Games | Setting Company Culture as a Business Imperative

Erin O'Brien, Head of Culture at Gram Games, discusses what it means to set company culture as a business imperative and shares her secret...

Episode 5

May 26, 2020 • 00:32:57

ironSource | Growth Loop, Step 3: Optimizing Monetization

Catch Melissa Zeloof chatting with VP Growth Yevgeny Peres all about Step 3 of the Growth Loop - optimizing monetization and maximizing LTV. Yevgeny...