ironSource | Why Game Growth is a Loop and not a Funnel

Aug 29 2019 | 00:31:01

00:00 / 00:31:01

Show Notes

Yevgeny Peres, VP Growth at ironSource, explains why game developers just look at growth as a funnel and not a loop, how he came up with the concept, and how developers can start implementing it into their growth strategy. Read the edited highlights here: https://www.ironsrc.com/podcasts/game-growth-loop-not-funnel/

Other Episodes

Episode

February 26, 2025 • 00:37:38

Stefano Accossato | How TutoTOONS is using brand partnerships to drive growth for their biggest games

In this LevelUp episode, Melissa Zeloof sits down with Stefano Accossato, Head of Business Development at TutoTOONS. They discuss how TutoTOONS is thinking about...

Episode

February 22, 2022 • 00:32:15

Play Ventures | Blockchain Gaming, Part 1: The Fundamentals

It’s the buzzword on everyone’s lips: blockchain games. Melissa Zeloof, VP Marketing at ironSource, kicks off the first episode in a new mini-series all...

Episode 5

May 17, 2018 • 00:23:30

Gram Games | Setting Company Culture as a Business Imperative

Erin O'Brien, Head of Culture at Gram Games, discusses what it means to set company culture as a business imperative and shares her secret...