ironSource | Why Game Growth is a Loop and not a Funnel

Aug 29 2019 | 00:31:01

00:00 / 00:31:01

Show Notes

Yevgeny Peres, VP Growth at ironSource, explains why game developers just look at growth as a funnel and not a loop, how he came up with the concept, and how developers can start implementing it into their growth strategy. Read the edited highlights here: https://www.ironsrc.com/podcasts/game-growth-loop-not-funnel/

Other Episodes

Episode 3

November 21, 2019 • 00:18:12

Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing

Live from Gamefest 2019 in the Negev Desert, Melissa chats with Chandra Macias Hill from Mobilityware, Fabian Hersen from Ketchapp, Brian Sapp from Jam...

Episode 1

December 11, 2018 • 00:22:51

MAG Interactive | How to Make Hyper-Casual Games, Part 1: Hyper-Casual Game Design

Discover the basics of how to make, design, plan and develop hyper-casual games with hyper-casual game idea fundamentals on this episode of LevelUp.Paul Woodbridge,...

Episode 4

February 06, 2020 • 00:32:26

ironSource | Growth Loop, Step 1: Starting with UA, Not Monetization

In the second episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 1 of the Growth Loop: User...