ironSource | Why Game Growth is a Loop and not a Funnel

Aug 29 2019 | 00:31:01

00:00 / 00:31:01

Show Notes

Yevgeny Peres, VP Growth at ironSource, explains why game developers just look at growth as a funnel and not a loop, how he came up with the concept, and how developers can start implementing it into their growth strategy. Read the edited highlights here: https://www.ironsrc.com/podcasts/game-growth-loop-not-funnel/

Other Episodes

Episode

March 10, 2022 • 00:41:10

Business Evolution | Blockchain Gaming, Pt 4: Blockchain and the Metaverse

Blockchain and gaming and the metaverse? Oh my. Elad Yakobowicz, Founder at Business Evolution explores the state of the metaverse today and how blockchain...

Episode 12

January 30, 2019 • 00:16:57

Random Logic | How to Monetize and Advertise Word Games

Andrew Stone, President at Random Logic Games, shares best practices for monetizing, advertising, and designing word games. What demographic plays word games most? Which...

Episode 3

September 11, 2019 • 00:31:20

Uken | How to Identify and Evaluate New Game Projects

Conrad McGee-Stocks, Director of Growth at Uken Games, joins Melissa Zeloof from ironSource and Joe Kim from GameMakers.com on LevelUp: Game Product Managers Edition....