ironSource | Why Game Growth is a Loop and not a Funnel

Aug 29 2019 | 00:31:01

00:00 / 00:31:01

Show Notes

Yevgeny Peres, VP Growth at ironSource, explains why game developers just look at growth as a funnel and not a loop, how he came up with the concept, and how developers can start implementing it into their growth strategy. Read the edited highlights here: https://www.ironsrc.com/podcasts/game-growth-loop-not-funnel/

Other Episodes

Episode 15

June 06, 2019 • 00:18:19

Social Point | Transitioning to an In-App Bidding World

Sofia Gilyazova, Ad Monetization Manager at Social Point, talks everything in-app bidding - from challenges and drawbacks to benefits and brands coming on board....

Episode 2

September 04, 2019 • 00:35:46

N3twork, Smule | How Game Product and UA Teams Can Work Better Together

Next in our GPM series, Nebojsa Radovic, Director of Performance Marketing at N3twork, and Jon Lau, Director of User Acquisition at Smule discuss why...

Episode 7

October 01, 2020 • 01:01:04

CNN, PocketGamer | Gametech, Part 2: The Journalist Perspective

Melissa Zeloof is joined by Ric Cowley, Editor of PocketGamer.biz, and Shannon Liao, reporter at CNN Business, to discuss the key happenings and trends...