In this episode of LevelUp, Melissa sits down with Matej Lancaric, UA consultant extraordinaire, host of the 2 & a half gamers podcast, and the king of no-BS actionable tips. Together, they dive into the rules, or lack of, of UA, what it takes to build a culture of experimentation from the outside, and Matej’s hottest takes.
Tune in here or read the highlights: https://www.is.com/community/podcasts/levelup/matej-lancaric-experimentation-in-ua-teams/
In this LevelUp episode, Melissa sits down with Anna Popereko, Game Design Consultant at ironSource from Unity. They talk about the importance of user...
Pieter Kooyman, Chief Advertising Officer at Miniclip, sets the record straight on programmatic mediation and predicts what the mobile games industry can expect to...
Getting people to your app store page is just half the ASO battle. How do game marketers make sure they’re also setting up their...