Kongregate | The Monetization and Marketing Loop

Feb 07 2018 | 00:27:27

00:00 / 00:27:27

Show Notes

Tune in to hear how Jeff Gurian, VP Ad Monetization and Marketing at leading game publisher Kongregate, views the monetization and game marketing loop, what's going to happen to user acquisition, and whether we're going to see more major game companies invest in TV. Read the edited highlights here: https://www.ironsrc.com/podcasts/the-monetization-and-marketing-loop/

Other Episodes

Episode

February 22, 2023 • 00:30:08

Danny Moy | Building a mobile gaming business strategy

In this LevelUp episode, Melissa sits down with Danny Moy, Chief Strategy Officer at SciPlay. They dive into the role of business strategy at...

Episode 19

December 05, 2019 • 00:23:56

Playtika | How a Single Games Company Monetizes Multiple Genres

Adi Shalom, Ad Monetization Team Leader at Playtika, joins ironSource’s Melissa Zeloof to discuss all things monetization, including how his team is structured, their...

Episode 10

October 22, 2020 • 00:48:10

Hiro Capital, Barclays | Gametech, Part 2: The Investor Perspective

Melissa Zeloof is joined by Spike Laurie, Venture Director at Hiro Capital, and Mario Lu, VP at Barclays and Lead Analyst for video game...