Nick Yee, Co-Founder at Quantic Foundry, explains how the gaming industry is beginning to standardize user behavior analysis and breaks down the 12 factors...
Pieter Kooyman, Chief Advertising Officer at Miniclip, sets the record straight on programmatic mediation and predicts what the mobile games industry can expect to...
Melissa Zeloof welcomes Noa Eckstein, Director of Creative Performance at ironSource Luna, to discuss all things in-ad data, including Playworks' process for optimizing ad...