Pieter Kooyman, Chief Advertising Officer at Miniclip, sets the record straight on programmatic mediation and predicts what the mobile games industry can expect to...
Tatyana Bogatyreva, Head of User Acquisition at Gram Games, discusses mobile user acquisition strategy and the differences between UA in ad-driven games and IAP-heavy...
Melissa Zeloof is joined by Ric Cowley, Editor of PocketGamer.biz, and Shannon Liao, reporter at CNN Business, to discuss the key happenings and trends...