Jam City | How to Secure an IP for Your Mobile Game

Episode 14 June 02, 2019 00:28:16
Jam City | How to Secure an IP for Your Mobile Game
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Jam City | How to Secure an IP for Your Mobile Game

Jun 02 2019 | 00:28:16

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Show Notes

Brian Sapp, VP User Acquisition at Jam City, discusses how to conquer IPs in games, including the pros of partnerning with IPs, how game developers can get an IP, the ideal marketing strategy for them, and more. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-to-secure-an-ip-for-your-mobile-game/

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