Jam City | How to Secure an IP for Your Mobile Game

Jun 02 2019 | 00:28:16

00:00 / 00:28:16

Show Notes

Brian Sapp, VP User Acquisition at Jam City, discusses how to conquer IPs in games, including the pros of partnerning with IPs, how game developers can get an IP, the ideal marketing strategy for them, and more. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-to-secure-an-ip-for-your-mobile-game/

Other Episodes

Episode

May 04, 2023 • 00:40:47

Sophie Vo | Leadership in games: solving the human puzzle genre

In this LevelUp episode, Jasmine sits down with Sophie Vo, GM at Savage Games. Together, they dive into the the role of empathy in...

Episode 8

September 03, 2018 • 00:20:54

Zeptolab | Balancing Ad Monetization with User Experience

Jane Anderson, Head of Ad Monetization at Zeptolab, shares how she’s seen the game industry change over the last few years, provides insights on...

Episode 1

August 06, 2019 • 00:34:17

GameMakers | How Root Cause Analysis Optimizes Game Design

LevelUp is kicking off our new miniseries on game product management with Joe Kim, founder at GameMakers. In this pilot episode, Joe breaks down...