Jam City | How to Secure an IP for Your Mobile Game

Jun 02 2019 | 00:28:16

00:00 / 00:28:16

Show Notes

Brian Sapp, VP User Acquisition at Jam City, discusses how to conquer IPs in games, including the pros of partnerning with IPs, how game developers can get an IP, the ideal marketing strategy for them, and more. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-to-secure-an-ip-for-your-mobile-game/

Other Episodes

Episode 2

March 06, 2018 • 00:36:47

Deconstructor of Fun | The Rise of Hyper-Casual and Other 2018 Gaming Trends

Hear Mishka Katkoff, Director of Product Management at Rovio and the founder of gaming blog Deconstructor of Fun share his predictions for the gaming...

Episode 18

October 10, 2019 • 00:43:04

Quantic Foundry | Analyzing Gamer Behavior, Psychology, and Motivations

Nick Yee, Co-Founder at Quantic Foundry, explains how the gaming industry is beginning to standardize user behavior analysis and breaks down the 12 factors...

Episode 21

February 12, 2020 • 00:31:15

App Annie | Discoverability is Just Half the ASO Battle

Getting people to your app store page is just half the ASO battle. How do game marketers make sure they’re also setting up their...