Jam City | How to Secure an IP for Your Mobile Game

Jun 02 2019 | 00:28:16

00:00 / 00:28:16

Show Notes

Brian Sapp, VP User Acquisition at Jam City, discusses how to conquer IPs in games, including the pros of partnerning with IPs, how game developers can get an IP, the ideal marketing strategy for them, and more. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-to-secure-an-ip-for-your-mobile-game/

Other Episodes

Episode 4

September 18, 2019 • 00:30:18

Voodoo | Creating a Culture Code for Winning Game Teams

Sophie Vo, Game Lead at Voodoo, joins Melissa Zeloof from ironSource and Joe Kim from GameMakers on LevelUp: Game Product Managers Edition. Find out...

Episode

February 09, 2023 • 00:35:00

Dan Greenberg | AI and creatives: Now, later, and the far-future

In this LevelUp episode, Melissa sits down with our very own maestro of creatives Dan Greenberg, Chief Design Officer at ironSource. They talk AI...

Episode 1

February 07, 2018 • 00:27:27

Kongregate | The Monetization and Marketing Loop

Tune in to hear how Jeff Gurian, VP Ad Monetization and Marketing at leading game publisher Kongregate, views the monetization and game marketing loop,...