Jam City | How to Secure an IP for Your Mobile Game

Jun 02 2019 | 00:28:16

00:00 / 00:28:16

Show Notes

Brian Sapp, VP User Acquisition at Jam City, discusses how to conquer IPs in games, including the pros of partnerning with IPs, how game developers can get an IP, the ideal marketing strategy for them, and more. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-to-secure-an-ip-for-your-mobile-game/

Other Episodes

Episode 6

June 06, 2020 • 00:29:27

LudiqueWorks | Emerging Markets with Newzoo, Part 4: Sub-Saharan Africa

This is the fifth episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo...

Episode 15

June 06, 2019 • 00:18:19

Social Point | Transitioning to an In-App Bidding World

Sofia Gilyazova, Ad Monetization Manager at Social Point, talks everything in-app bidding - from challenges and drawbacks to benefits and brands coming on board....

Episode 2

November 21, 2019 • 00:10:18

Gameloft, Halfbrick, Social Point, Random Logic | In-App Bidding and the Future of App Monetization

Live from Gamefest 2019 in the Negev desert, Melissa from ironSource gets together with Andrew Stone from Random Logic, Jane Anderson from Gameloft, Shainiel...