We’re back for the second episode of our blockchain gaming mini-series - this time we’re exploring how online communities are set to shape the future of blockchain games. Join Melissa Zeloof, VP Marketing at ironSource, along with Anton Backman and Kenrick Drijoningen from Play Ventures, and our guest Jon Jordan, Consultant at Playmint, for the conversation.
Together they explore the ins and outs of Discord communities, the biggest challenge traditional game developers have in the space, and the dichotomy between performance marketing and community building.
Tune in here or keep reading for the edited highlights: https://www.is.com/community/podcasts/levelup/blockchain-communities-playmint/
Getting people to your app store page is just half the ASO battle. How do game marketers make sure they’re also setting up their...
It’s the buzzword on everyone’s lips: blockchain games. Melissa Zeloof, VP Marketing at ironSource, kicks off the first episode in a new mini-series all...
Paula Neves, Product Manager at Square Enix, breaks down the principles behind behavioral economics and how they can be applied to monetize free-to-play games...