UserWise | The psychology of in-game personalization

October 13, 2022 00:27:34
UserWise | The psychology of in-game personalization
LevelUp
UserWise | The psychology of in-game personalization

Oct 13 2022 | 00:27:34

/

Show Notes

In this episode of LevelUp, Tom Hammond, CEO & Co-Founder of UserWise sits down with our host Melissa Zeloof, VP Marketing at ironSource. They discuss how game developers can better understand user psychology, putting user motivations into action within a game, and how game developers can utilize personalization with LiveOps. 

Tune in here or read the transcript: https://www.is.com/community/podcasts/levelup/tom-hammond-userwise-in-game-personalization/

Other Episodes

Episode 4

September 18, 2019 00:30:18
Episode Cover

Voodoo | Creating a Culture Code for Winning Game Teams

Sophie Vo, Game Lead at Voodoo, joins Melissa Zeloof from ironSource and Joe Kim from GameMakers on LevelUp: Game Product Managers Edition. Find out...

Listen

Episode 3

September 11, 2019 00:31:20
Episode Cover

Uken | How to Identify and Evaluate New Game Projects

Conrad McGee-Stocks, Director of Growth at Uken Games, joins Melissa Zeloof from ironSource and Joe Kim from GameMakers.com on LevelUp: Game Product Managers Edition....

Listen

Episode 17

October 02, 2019 00:31:09
Episode Cover

Square Enix | Behavioral Economics in Games: Monetizing Tightwads, Spendthrifts, and the Unconflicted

Paula Neves, Product Manager at Square Enix, breaks down the principles behind behavioral economics and how they can be applied to monetize free-to-play games...

Listen