Oliver Kern, Chief Commercial Officer at Lockwood Publishing, who are behind the hit mobile game Avakin Life, joins Melissa Zeloof to discuss the challenges of building a “virtual world” game (how does one integrate a live music concert from a real life pop star into a mobile game?!), how they scaled their daily active users to 1.5M, the metaverse, and games as the new social media.
In this LevelUp episode, Melissa sits down with Emory Irpan and Nathan TenBoer, Director of Operations, Consultancy, and Insights and Lead Partner Manager and...
Tatyana Bogatyreva, Head of User Acquisition at Gram Games, discusses mobile user acquisition strategy and the differences between UA in ad-driven games and IAP-heavy...
Live from Gamefest 2019 in the Negev Desert, Melissa chats with Chandra Macias Hill from Mobilityware, Fabian Hersen from Ketchapp, Brian Sapp from Jam...