Oliver Kern, Chief Commercial Officer at Lockwood Publishing, who are behind the hit mobile game Avakin Life, joins Melissa Zeloof to discuss the challenges of building a “virtual world” game (how does one integrate a live music concert from a real life pop star into a mobile game?!), how they scaled their daily active users to 1.5M, the metaverse, and games as the new social media.
In this LevelUp episode, Melissa Zeloof sits down with Chirag Ambwani, SVP Gaming & Entertainment at Sensor Tower, to discuss the data of LiveOps...
Dan Greenberg, Chief Creative Officer at ironSource, shares what goes into designing hit playable ads, discusses where we can expect to see AR pop...
Getting people to your app store page is just half the ASO battle. How do game marketers make sure they’re also setting up their...