App Annie | Discoverability is Just Half the ASO Battle

Feb 12 2020 | 00:31:15

00:00 / 00:31:15

Show Notes

Getting people to your app store page is just half the ASO battle. How do game marketers make sure they’re also setting up their app store page for conversion. Lexi Sydow, Senior Market Insights Manager at App Annie, sits down with Melissa to discuss everything app store optimization, including best practices, common mistakes game marketers make, and the difference between optimizing for discoverability and optimizing for conversion. Read the edited highlights here: https://www.ironsrc.com/podcast/understanding-discoverability-and-conversion-in-aso-for-games

Other Episodes

Episode 13

December 28, 2020 • 00:23:18

Unity | Gametech, Part 3: The Insider's Perspective

Sally Lu, Director of Customer Success at Unity, joins Melissa Zeloof to discuss the role of Unity and gametech more generally in the games...

Episode 2

February 25, 2020 • 00:37:00

ironSource | Growth Loop, Step 2: Monetizing F2P Games

In the third episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 2 of the Growth Loop: Monetization....

Episode

November 13, 2023 • 00:32:47

Božo Janković | The new TCF 2.2 and CMPs: what you need to know

In this LevelUp episode, Jess Overton sits down with Božo Janković, Head of Ad Monetization at GameBiz Consulting. Together, they dive into the new...