App Annie | Discoverability is Just Half the ASO Battle

Feb 12 2020 | 00:31:15

00:00 / 00:31:15

Show Notes

Getting people to your app store page is just half the ASO battle. How do game marketers make sure they’re also setting up their app store page for conversion. Lexi Sydow, Senior Market Insights Manager at App Annie, sits down with Melissa to discuss everything app store optimization, including best practices, common mistakes game marketers make, and the difference between optimizing for discoverability and optimizing for conversion. Read the edited highlights here: https://www.ironsrc.com/podcast/understanding-discoverability-and-conversion-in-aso-for-games

Other Episodes

Episode 9

October 02, 2018 • 00:18:24

Gram Games | User Acquisition for Mobile Games

Tatyana Bogatyreva, Head of User Acquisition at Gram Games, discusses mobile user acquisition strategy and the differences between UA in ad-driven games and IAP-heavy...

Episode

April 17, 2023 • 00:38:51

Lisa Brunette | Narrative in mobile games: why the story matters

In this LevelUp episode, Melissa sits down with Lisa Brunette, Narrative Designer and Game Writer at Brunette Games. They take a deep dive into...

Episode

April 03, 2023 • 00:31:03

Om Tandon | UX in games: User-centered vs human-centered design

In this LevelUp episode, Melissa sits down with Om Tandon, UX Director at UX Reviewer Games Consultancy. They dive into what makes good UX,...