ironSource | Growth Loop, Step 1: Starting with UA, Not Monetization

Episode 4 • February 06, 2020 • 00:32:26
ironSource | Growth Loop, Step 1: Starting with UA, Not Monetization
LevelUp
ironSource | Growth Loop, Step 1: Starting with UA, Not Monetization

Feb 06 2020 | 00:32:26

/

Show Notes

In the second episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 1 of the Growth Loop: User Acquisition. Yevgeny argues why game developers should start the cycle with user acquisition as opposed to game monetization, offers best practices for maximizing key metrics like IPM, and shares how game development teams can increase production by improving the relationship between monetization and UA. Skim the edited highlights here: https://www.ironsrc.com/podcasts/breaking-down-the-growth-loop-step-1-starting-with-ua
Previous Episode
Next Episode

Other Episodes

Episode 2

February 25, 2020 • 00:37:00
Episode Cover

ironSource | Growth Loop, Step 2: Monetizing F2P Games

In the third episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 2 of the Growth Loop: Monetization....

Listen

Episode 1

April 15, 2020 • 00:32:00
Episode Cover

Amanotes | Emerging Markets with Newzoo, Part 1: Southeast Asian Gaming Market

This is the first episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Our guest this first...

Listen

Episode

February 09, 2023 • 00:35:00
Episode Cover

Dan Greenberg | AI and creatives: Now, later, and the far-future

In this LevelUp episode, Melissa sits down with our very own maestro of creatives Dan Greenberg, Chief Design Officer at ironSource. They talk AI...

Listen