ironSource | Growth Loop, Step 1: Starting with UA, Not Monetization

Feb 06 2020 | 00:32:26

00:00 / 00:32:26

Show Notes

In the second episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 1 of the Growth Loop: User Acquisition. Yevgeny argues why game developers should start the cycle with user acquisition as opposed to game monetization, offers best practices for maximizing key metrics like IPM, and shares how game development teams can increase production by improving the relationship between monetization and UA. Skim the edited highlights here: https://www.ironsrc.com/podcasts/breaking-down-the-growth-loop-step-1-starting-with-ua

Other Episodes

Episode 4

May 06, 2020 • 00:36:24

Gazeus Games | Emerging Markets with Newzoo, Part 4: Latin America

This is the fourth episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo...

Episode

September 19, 2022 • 00:36:13

Deconstructor of Fun | Blockchain Gaming, Pt 5: What the industry needs to do to make Blockchain Games mainstream

In this episode of LevelUp, our host Melissa Zeloof, VP Marketing at ironSource, sits down with Deconstructor of Fun's Javier Barnes and Ethan Levy,...

Episode 5

May 26, 2020 • 00:32:57

ironSource | Growth Loop, Step 3: Optimizing Monetization

Catch Melissa Zeloof chatting with VP Growth Yevgeny Peres all about Step 3 of the Growth Loop - optimizing monetization and maximizing LTV. Yevgeny...