ironSource | Growth Loop, Step 1: Starting with UA, Not Monetization

Episode 4 February 06, 2020 00:32:26
ironSource | Growth Loop, Step 1: Starting with UA, Not Monetization
LevelUp
ironSource | Growth Loop, Step 1: Starting with UA, Not Monetization

Feb 06 2020 | 00:32:26

/

Show Notes

In the second episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 1 of the Growth Loop: User Acquisition. Yevgeny argues why game developers should start the cycle with user acquisition as opposed to game monetization, offers best practices for maximizing key metrics like IPM, and shares how game development teams can increase production by improving the relationship between monetization and UA. Skim the edited highlights here: https://www.ironsrc.com/podcasts/breaking-down-the-growth-loop-step-1-starting-with-ua

Other Episodes

Episode 6

June 11, 2018 00:23:53
Episode Cover

Pixelberry | The Social Impact of Gaming

Carissa Gonzalez, User Acquisition Manager at Pixelberry, shares her insights on everything from being a woman in the game industry, to how we've seen...

Listen

Episode 13

December 28, 2020 00:23:18
Episode Cover

Unity | Gametech, Part 3: The Insider's Perspective

Sally Lu, Director of Customer Success at Unity, joins Melissa Zeloof to discuss the role of Unity and gametech more generally in the games...

Listen

Episode 16

August 07, 2019 00:20:01
Episode Cover

Lucky Kat Studios | How an Indie Developer Reached #1 with Nothing but Bootstraps

Herdjie Zhou co-founder and CEO of Lucky Kat Studios, speaks about the process of building his own gaming studio from the buttom up and...

Listen