ironSource | Growth Loop, Step 1: Starting with UA, Not Monetization

Feb 06 2020 | 00:32:26

00:00 / 00:32:26

Show Notes

In the second episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 1 of the Growth Loop: User Acquisition. Yevgeny argues why game developers should start the cycle with user acquisition as opposed to game monetization, offers best practices for maximizing key metrics like IPM, and shares how game development teams can increase production by improving the relationship between monetization and UA. Skim the edited highlights here: https://www.ironsrc.com/podcasts/breaking-down-the-growth-loop-step-1-starting-with-ua

Other Episodes

Episode 16

August 07, 2019 • 00:20:01

Lucky Kat Studios | How an Indie Developer Reached #1 with Nothing but Bootstraps

Herdjie Zhou co-founder and CEO of Lucky Kat Studios, speaks about the process of building his own gaming studio from the buttom up and...

Episode 15

June 06, 2019 • 00:18:19

Social Point | Transitioning to an In-App Bidding World

Sofia Gilyazova, Ad Monetization Manager at Social Point, talks everything in-app bidding - from challenges and drawbacks to benefits and brands coming on board....

Episode 18

October 10, 2019 • 00:43:04

Quantic Foundry | Analyzing Gamer Behavior, Psychology, and Motivations

Nick Yee, Co-Founder at Quantic Foundry, explains how the gaming industry is beginning to standardize user behavior analysis and breaks down the 12 factors...