Mammoth Media | Creating Mobile Content and Games for Gen Z

Episode 20 December 23, 2019 00:34:06
Mammoth Media | Creating Mobile Content and Games for Gen Z
LevelUp
Mammoth Media | Creating Mobile Content and Games for Gen Z

Dec 23 2019 | 00:34:06

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Show Notes

Benoit Vatere, CEO and Founder at Mammoth Media, joins ironSource's Melissa Zeloof on LevelUp to talk everything Gen Z. Who are they? What do they care about? How can game developers and brands appeal to them? And what sort of content do they love? Tune in to find out, or read the edited highlights here: https://www.ironsrc.com/podcasts/creating-mobile-content-gen-z/

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