Mammoth Media | Creating Mobile Content and Games for Gen Z

Episode 20 December 23, 2019 00:34:06
Mammoth Media | Creating Mobile Content and Games for Gen Z
LevelUp
Mammoth Media | Creating Mobile Content and Games for Gen Z

Dec 23 2019 | 00:34:06

/

Show Notes

Benoit Vatere, CEO and Founder at Mammoth Media, joins ironSource's Melissa Zeloof on LevelUp to talk everything Gen Z. Who are they? What do they care about? How can game developers and brands appeal to them? And what sort of content do they love? Tune in to find out, or read the edited highlights here: https://www.ironsrc.com/podcasts/creating-mobile-content-gen-z/

Other Episodes

Episode 5

May 17, 2018 00:23:30
Episode Cover

Gram Games | Setting Company Culture as a Business Imperative

Erin O'Brien, Head of Culture at Gram Games, discusses what it means to set company culture as a business imperative and shares her secret...

Listen

Episode 9

June 23, 2019 00:15:28
Episode Cover

Homa Games | How to Make Hyper-Casual Games, Part 4: Checking In

Next up in our hyper-casual series, Vincent Hart de Keating, Managing Director at Homa Games gives us an update on genre and where it...

Listen

Episode 17

October 02, 2019 00:31:09
Episode Cover

Square Enix | Behavioral Economics in Games: Monetizing Tightwads, Spendthrifts, and the Unconflicted

Paula Neves, Product Manager at Square Enix, breaks down the principles behind behavioral economics and how they can be applied to monetize free-to-play games...

Listen