Playtika | How a Single Games Company Monetizes Multiple Genres

Dec 05 2019 | 00:23:56

00:00 / 00:23:56

Show Notes

Adi Shalom, Ad Monetization Team Leader at Playtika, joins ironSource’s Melissa Zeloof to discuss all things monetization, including how his team is structured, their weekly habit for success, tips for optimizing the waterfall, and more. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-a-single-studio-monetizes-multiple-game-genres/

Other Episodes

Episode 4

May 06, 2020 • 00:36:24

Gazeus Games | Emerging Markets with Newzoo, Part 4: Latin America

This is the fourth episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo...

Episode 13

March 14, 2019 • 00:34:41

Tactile Games | The Evolution of Puzzle Games

Christophe Carvenius, Head of Insights at Tactile Games, runs through the evolution of the casual puzzle game genre while giving a deep dive into...

Episode 3

July 14, 2020 • 00:20:00

ironSource | Creative Operations, Part 3: How to Make High Impact Ad Creatives

Melissa Zeloof welcomes Noa Eckstein, Director of Creative Performance at ironSource Luna, to discuss all things in-ad data, including Playworks' process for optimizing ad...