Playtika | How a Single Games Company Monetizes Multiple Genres

Dec 05 2019 | 00:23:56

00:00 / 00:23:56

Show Notes

Adi Shalom, Ad Monetization Team Leader at Playtika, joins ironSource’s Melissa Zeloof to discuss all things monetization, including how his team is structured, their weekly habit for success, tips for optimizing the waterfall, and more. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-a-single-studio-monetizes-multiple-game-genres/

Other Episodes

Episode 8

September 03, 2018 • 00:20:54

Zeptolab | Balancing Ad Monetization with User Experience

Jane Anderson, Head of Ad Monetization at Zeptolab, shares how she’s seen the game industry change over the last few years, provides insights on...

Episode 6

August 26, 2020 • 00:30:58

VGames | Unearthing the Next Generation of Gaming Unicorns

Eitan Reisel, former lead in Google’s gaming division and founder of VGames, an investment firm focused specifically on unearthing the next generation of Israeli...

Episode

June 03, 2025 • 00:44:47

John Wright | The new mobile market according to John Wright

In this LevelUp episode, Melissa Zeloof sits down with John Wright, CEO at Turborilla and ex-VP of Mobile Games at Kwalee, to discuss his...