Playtika | How a Single Games Company Monetizes Multiple Genres

Dec 05 2019 | 00:23:56

00:00 / 00:23:56

Show Notes

Adi Shalom, Ad Monetization Team Leader at Playtika, joins ironSource’s Melissa Zeloof to discuss all things monetization, including how his team is structured, their weekly habit for success, tips for optimizing the waterfall, and more. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-a-single-studio-monetizes-multiple-game-genres/

Other Episodes

Episode 8

October 08, 2020 • 00:28:32

Lockwood Publishing | Avakin Life, the Metaverse, and Games as Social Media

Oliver Kern, Chief Commercial Officer at Lockwood Publishing, who are behind the hit mobile game Avakin Life, joins Melissa Zeloof to discuss the challenges...

Episode

April 03, 2023 • 00:31:03

Om Tandon | UX in games: User-centered vs human-centered design

In this LevelUp episode, Melissa sits down with Om Tandon, UX Director at UX Reviewer Games Consultancy. They dive into what makes good UX,...

Episode 15

March 18, 2021 • 00:31:39

Double Loop Games | Indie Series, Part 5: Founding a Mobile Game Studio

In the fifth episode of our "What I Wish I Knew When" series for indie developers, Melissa Zeloof is joined by Emily Greer, founder...