Playtika | How a Single Games Company Monetizes Multiple Genres

Episode 19 December 05, 2019 00:23:56
Playtika | How a Single Games Company Monetizes Multiple Genres
LevelUp
Playtika | How a Single Games Company Monetizes Multiple Genres

Dec 05 2019 | 00:23:56

/

Show Notes

Adi Shalom, Ad Monetization Team Leader at Playtika, joins ironSource’s Melissa Zeloof to discuss all things monetization, including how his team is structured, their weekly habit for success, tips for optimizing the waterfall, and more. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-a-single-studio-monetizes-multiple-game-genres/

Other Episodes

Episode

October 27, 2025 00:32:08
Episode Cover

Chirag Ambwani | The data of LiveOps with Sensor Tower

In this LevelUp episode, Melissa Zeloof sits down with Chirag Ambwani, SVP Gaming & Entertainment at Sensor Tower, to discuss the data of LiveOps...

Listen

Episode 6

June 06, 2020 00:29:27
Episode Cover

LudiqueWorks | Emerging Markets with Newzoo, Part 4: Sub-Saharan Africa

This is the fifth episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo...

Listen

Episode 4

January 13, 2019 00:22:19
Episode Cover

Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

In our next installment of our dedicated hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, tells us how his team runs successful user...

Listen