Playtika | How a Single Games Company Monetizes Multiple Genres

Dec 05 2019 | 00:23:56

00:00 / 00:23:56

Show Notes

Adi Shalom, Ad Monetization Team Leader at Playtika, joins ironSource’s Melissa Zeloof to discuss all things monetization, including how his team is structured, their weekly habit for success, tips for optimizing the waterfall, and more. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-a-single-studio-monetizes-multiple-game-genres/

Other Episodes

Episode 1

February 07, 2018 • 00:27:27

Kongregate | The Monetization and Marketing Loop

Tune in to hear how Jeff Gurian, VP Ad Monetization and Marketing at leading game publisher Kongregate, views the monetization and game marketing loop,...

Episode 13

December 28, 2020 • 00:23:18

Unity | Gametech, Part 3: The Insider's Perspective

Sally Lu, Director of Customer Success at Unity, joins Melissa Zeloof to discuss the role of Unity and gametech more generally in the games...

Episode

January 10, 2023 • 00:33:08

Matej Lanacaric | Going off autopilot: Creating a culture of experimentation in UA teams

In this episode of LevelUp, Melissa sits down with Matej Lancaric, UA consultant extraordinaire, host of the 2 & a half gamers podcast, and...