Playtika | How a Single Games Company Monetizes Multiple Genres

Episode 19 December 05, 2019 00:23:56
Playtika | How a Single Games Company Monetizes Multiple Genres
LevelUp
Playtika | How a Single Games Company Monetizes Multiple Genres

Dec 05 2019 | 00:23:56

/

Show Notes

Adi Shalom, Ad Monetization Team Leader at Playtika, joins ironSource’s Melissa Zeloof to discuss all things monetization, including how his team is structured, their weekly habit for success, tips for optimizing the waterfall, and more. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-a-single-studio-monetizes-multiple-game-genres/

Other Episodes

Episode 1

February 07, 2018 00:27:27
Episode Cover

Kongregate | The Monetization and Marketing Loop

Tune in to hear how Jeff Gurian, VP Ad Monetization and Marketing at leading game publisher Kongregate, views the monetization and game marketing loop,...

Listen

Episode 3

September 11, 2019 00:31:20
Episode Cover

Uken | How to Identify and Evaluate New Game Projects

Conrad McGee-Stocks, Director of Growth at Uken Games, joins Melissa Zeloof from ironSource and Joe Kim from GameMakers.com on LevelUp: Game Product Managers Edition....

Listen

Episode 21

February 12, 2020 00:31:15
Episode Cover

App Annie | Discoverability is Just Half the ASO Battle

Getting people to your app store page is just half the ASO battle. How do game marketers make sure they’re also setting up their...

Listen