Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing

Nov 21 2019 | 00:18:12

00:00 / 00:18:12

Show Notes

Live from Gamefest 2019 in the Negev Desert, Melissa chats with Chandra Macias Hill from Mobilityware, Fabian Hersen from Ketchapp, Brian Sapp from Jam City, and Jason Falcus from Kwalee to hear how each of their companies tackles monetization and marketing - is it one unit or separate? Does connecting the two actually scale activities? Read the edited highlights here: https://www.ironsrc.com/podcasts/merging-monetization-and-marketing-teams/

Other Episodes

Episode 2

April 21, 2020 • 00:50:11

Games2Win | Emerging Markets with Newzoo, Part 2: India

This is the second episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo...

Episode

November 13, 2023 • 00:32:47

Božo Janković | The new TCF 2.2 and CMPs: what you need to know

In this LevelUp episode, Jess Overton sits down with Božo Janković, Head of Ad Monetization at GameBiz Consulting. Together, they dive into the new...

Episode 4

September 18, 2019 • 00:30:18

Voodoo | Creating a Culture Code for Winning Game Teams

Sophie Vo, Game Lead at Voodoo, joins Melissa Zeloof from ironSource and Joe Kim from GameMakers on LevelUp: Game Product Managers Edition. Find out...