Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing

Nov 21 2019 | 00:18:12

00:00 / 00:18:12

Show Notes

Live from Gamefest 2019 in the Negev Desert, Melissa chats with Chandra Macias Hill from Mobilityware, Fabian Hersen from Ketchapp, Brian Sapp from Jam City, and Jason Falcus from Kwalee to hear how each of their companies tackles monetization and marketing - is it one unit or separate? Does connecting the two actually scale activities? Read the edited highlights here: https://www.ironsrc.com/podcasts/merging-monetization-and-marketing-teams/

Other Episodes

Episode 7

October 01, 2020 • 01:01:04

CNN, PocketGamer | Gametech, Part 2: The Journalist Perspective

Melissa Zeloof is joined by Ric Cowley, Editor of PocketGamer.biz, and Shannon Liao, reporter at CNN Business, to discuss the key happenings and trends...

Episode

January 10, 2023 • 00:33:08

Matej Lanacaric | Going off autopilot: Creating a culture of experimentation in UA teams

In this episode of LevelUp, Melissa sits down with Matej Lancaric, UA consultant extraordinaire, host of the 2 & a half gamers podcast, and...

Episode

April 17, 2023 • 00:38:51

Lisa Brunette | Narrative in mobile games: why the story matters

In this LevelUp episode, Melissa sits down with Lisa Brunette, Narrative Designer and Game Writer at Brunette Games. They take a deep dive into...