Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing

Nov 21 2019 | 00:18:12

00:00 / 00:18:12

Show Notes

Live from Gamefest 2019 in the Negev Desert, Melissa chats with Chandra Macias Hill from Mobilityware, Fabian Hersen from Ketchapp, Brian Sapp from Jam City, and Jason Falcus from Kwalee to hear how each of their companies tackles monetization and marketing - is it one unit or separate? Does connecting the two actually scale activities? Read the edited highlights here: https://www.ironsrc.com/podcasts/merging-monetization-and-marketing-teams/

Other Episodes

Episode

March 03, 2022 • 00:42:05

Playmint | Blockchain Gaming, Pt 2: Community Building

We’re back for the second episode of our blockchain gaming mini-series - this time we’re exploring how online communities are set to shape the...

Episode 2

July 09, 2020 • 00:18:31

ironSource | Creative Operations, Part 2: How to be a Creative Sponge

Elad Gabison, Creative Lead at ironSource Luna, discusses his process for sparking ideas and producing ad creatives for world class mobile games. Read the...

Episode 14

February 11, 2021 • 00:25:41

GamesBiz | Indie Series, Part 3: Getting Started with Mobile Game Monetization

In the fourth episode of “What I Wish I Knew When...”, our series for indie developers, Melissa Zeloof is joined by Bozo Jankovic, who...