Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing

Nov 21 2019 | 00:18:12

00:00 / 00:18:12

Show Notes

Live from Gamefest 2019 in the Negev Desert, Melissa chats with Chandra Macias Hill from Mobilityware, Fabian Hersen from Ketchapp, Brian Sapp from Jam City, and Jason Falcus from Kwalee to hear how each of their companies tackles monetization and marketing - is it one unit or separate? Does connecting the two actually scale activities? Read the edited highlights here: https://www.ironsrc.com/podcasts/merging-monetization-and-marketing-teams/

Other Episodes

Episode 12

November 05, 2020 • 00:22:15

Mighty Bear Games | Indie Series, Part 3: Identifying Million Dollar Game Concepts

Simon Davis, Co-Founder and CEO at Mighty Bear Games, joins Melissa Zeloof in our "What I wish I knew when..." series to talk about...

Episode 1

April 15, 2020 • 00:32:00

Amanotes | Emerging Markets with Newzoo, Part 1: Southeast Asian Gaming Market

This is the first episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Our guest this first...

Episode 1

December 11, 2018 • 00:22:51

MAG Interactive | How to Make Hyper-Casual Games, Part 1: Hyper-Casual Game Design

Discover the basics of how to make, design, plan and develop hyper-casual games with hyper-casual game idea fundamentals on this episode of LevelUp.Paul Woodbridge,...