Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing

Nov 21 2019 | 00:18:12

00:00 / 00:18:12

Show Notes

Live from Gamefest 2019 in the Negev Desert, Melissa chats with Chandra Macias Hill from Mobilityware, Fabian Hersen from Ketchapp, Brian Sapp from Jam City, and Jason Falcus from Kwalee to hear how each of their companies tackles monetization and marketing - is it one unit or separate? Does connecting the two actually scale activities? Read the edited highlights here: https://www.ironsrc.com/podcasts/merging-monetization-and-marketing-teams/

Other Episodes

Episode

January 07, 2025 • 00:27:43

Yi Gong | How Tilting Point is unlocking the value of D2C webstores

In this LevelUp episode, Melissa Zeloof sits down with Yi Gong, VP of Growth at Tilting Point. They get into how Tilting Point is...

Episode 13

March 14, 2019 • 00:34:41

Tactile Games | The Evolution of Puzzle Games

Christophe Carvenius, Head of Insights at Tactile Games, runs through the evolution of the casual puzzle game genre while giving a deep dive into...

Episode

October 16, 2023 • 00:36:38

Phillip Black | Roblox properly understood: lessons for virtual economies

In this LevelUp episode, Melissa sits down with Phillip Black, Game Economist at Game Economist Consulting and a cohost of the Deconstructor of Fun...