Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing

Episode 3 November 21, 2019 00:18:12
Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing
LevelUp
Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing

Nov 21 2019 | 00:18:12

/

Show Notes

Live from Gamefest 2019 in the Negev Desert, Melissa chats with Chandra Macias Hill from Mobilityware, Fabian Hersen from Ketchapp, Brian Sapp from Jam City, and Jason Falcus from Kwalee to hear how each of their companies tackles monetization and marketing - is it one unit or separate? Does connecting the two actually scale activities? Read the edited highlights here: https://www.ironsrc.com/podcasts/merging-monetization-and-marketing-teams/

Other Episodes

Episode

April 17, 2023 00:38:51
Episode Cover

Lisa Brunette | Narrative in mobile games: why the story matters

In this LevelUp episode, Melissa sits down with Lisa Brunette, Narrative Designer and Game Writer at Brunette Games. They take a deep dive into...

Listen

Episode

December 07, 2022 00:23:34
Episode Cover

AppQuantum | Outsource vs In-house: The best way to build creatives in 2023

In this LevelUp episode, Melissa gets into building the dream creative team with Vitaly Gladkov, Creative Department Lead at AppQuantum. They attempt to finally...

Listen

Episode 1

February 07, 2018 00:27:27
Episode Cover

Kongregate | The Monetization and Marketing Loop

Tune in to hear how Jeff Gurian, VP Ad Monetization and Marketing at leading game publisher Kongregate, views the monetization and game marketing loop,...

Listen