Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing

Episode 3 November 21, 2019 00:18:12
Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing
LevelUp
Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing

Nov 21 2019 | 00:18:12

/

Show Notes

Live from Gamefest 2019 in the Negev Desert, Melissa chats with Chandra Macias Hill from Mobilityware, Fabian Hersen from Ketchapp, Brian Sapp from Jam City, and Jason Falcus from Kwalee to hear how each of their companies tackles monetization and marketing - is it one unit or separate? Does connecting the two actually scale activities? Read the edited highlights here: https://www.ironsrc.com/podcasts/merging-monetization-and-marketing-teams/

Other Episodes

Episode

January 07, 2025 00:27:43
Episode Cover

Yi Gong | How Tilting Point is unlocking the value of D2C webstores

In this LevelUp episode, Melissa Zeloof sits down with Yi Gong, VP of Growth at Tilting Point. They get into how Tilting Point is...

Listen

Episode 4

January 13, 2019 00:22:19
Episode Cover

Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

In our next installment of our dedicated hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, tells us how his team runs successful user...

Listen

Episode

March 21, 2023 00:35:27
Episode Cover

Josh Burns | Mastering the world of IPs

In this LevelUp episode, Melissa sits down with Josh Burns, Senior Director of Business Development at FunPlus. They get into the history of IPs...

Listen