Paula Neves, Product Manager at Square Enix, breaks down the principles behind behavioral economics and how they can be applied to monetize free-to-play games...
Live from Gamefest 2019 in the Negev Desert, Melissa from ironSource interviews Oli Christie from NeonPlay, Alexander Derkach from Playrix and Jean Nicholas Vernin...
Getting people to your app store page is just half the ASO battle. How do game marketers make sure they’re also setting up their...