Paula Neves, Product Manager at Square Enix, breaks down the principles behind behavioral economics and how they can be applied to monetize free-to-play games...
Jane Anderson, Head of Ad Monetization at Zeptolab, shares how she’s seen the game industry change over the last few years, provides insights on...
Melissa Zeloof welcomes Noa Eckstein, Director of Creative Performance at ironSource Luna, to discuss all things in-ad data, including Playworks' process for optimizing ad...