Paula Neves, Product Manager at Square Enix, breaks down the principles behind behavioral economics and how they can be applied to monetize free-to-play games...
In the third episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 2 of the Growth Loop: Monetization....
Sofia Gilyazova, Ad Monetization Manager at Social Point, talks everything in-app bidding - from challenges and drawbacks to benefits and brands coming on board....