Mobile Free to Play | How to Make Hyper-Casual Games, Part 2: Trends and Insights

Dec 18 2018 | 00:25:55

00:00 / 00:25:55

Show Notes

Next in our series on hyper-casual games, Tom Kinniburgh, a mobile consultant for game studios who also runs the popular blog Mobile Free to Play, walks us through the history of hyper-casual, monetization and user acquisition best practices, and what it's like with game publishers. Read the edited highlights here: https://www.ironsrc.com/podcasts/whats-the-hype-with-hyper-casual-games-part-2-trends/

Other Episodes

Episode 2

November 21, 2019 • 00:10:18

Gameloft, Halfbrick, Social Point, Random Logic | In-App Bidding and the Future of App Monetization

Live from Gamefest 2019 in the Negev desert, Melissa from ironSource gets together with Andrew Stone from Random Logic, Jane Anderson from Gameloft, Shainiel...

Episode 4

January 13, 2019 • 00:22:19

Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

In our next installment of our dedicated hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, tells us how his team runs successful user...

Episode 1

July 02, 2020 • 00:20:50

ironSource | Creative Operations, Part 1: How to Build a World Class Creative Team

Dan Greenberg, Chief Design Officer at ironSource and founder of its in-house ad creative studio Playworks, discusses the world of ad creatives in the...