Mobile Free to Play | How to Make Hyper-Casual Games, Part 2: Trends and Insights

Dec 18 2018 | 00:25:55

00:00 / 00:25:55

Show Notes

Next in our series on hyper-casual games, Tom Kinniburgh, a mobile consultant for game studios who also runs the popular blog Mobile Free to Play, walks us through the history of hyper-casual, monetization and user acquisition best practices, and what it's like with game publishers. Read the edited highlights here: https://www.ironsrc.com/podcasts/whats-the-hype-with-hyper-casual-games-part-2-trends/

Other Episodes

Episode 21

February 12, 2020 • 00:31:15

App Annie | Discoverability is Just Half the ASO Battle

Getting people to your app store page is just half the ASO battle. How do game marketers make sure they’re also setting up their...

Episode 3

September 11, 2019 • 00:31:20

Uken | How to Identify and Evaluate New Game Projects

Conrad McGee-Stocks, Director of Growth at Uken Games, joins Melissa Zeloof from ironSource and Joe Kim from GameMakers.com on LevelUp: Game Product Managers Edition....

Episode

April 17, 2023 • 00:38:51

Lisa Brunette | Narrative in mobile games: why the story matters

In this LevelUp episode, Melissa sits down with Lisa Brunette, Narrative Designer and Game Writer at Brunette Games. They take a deep dive into...