Mobile Free to Play | How to Make Hyper-Casual Games, Part 2: Trends and Insights

Dec 18 2018 | 00:25:55

00:00 / 00:25:55

Show Notes

Next in our series on hyper-casual games, Tom Kinniburgh, a mobile consultant for game studios who also runs the popular blog Mobile Free to Play, walks us through the history of hyper-casual, monetization and user acquisition best practices, and what it's like with game publishers. Read the edited highlights here: https://www.ironsrc.com/podcasts/whats-the-hype-with-hyper-casual-games-part-2-trends/

Other Episodes

Episode 1

July 02, 2020 • 00:20:50

ironSource | Creative Operations, Part 1: How to Build a World Class Creative Team

Dan Greenberg, Chief Design Officer at ironSource and founder of its in-house ad creative studio Playworks, discusses the world of ad creatives in the...

Episode 4

January 13, 2019 • 00:22:19

Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

In our next installment of our dedicated hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, tells us how his team runs successful user...

Episode 3

July 14, 2020 • 00:20:00

ironSource | Creative Operations, Part 3: How to Make High Impact Ad Creatives

Melissa Zeloof welcomes Noa Eckstein, Director of Creative Performance at ironSource Luna, to discuss all things in-ad data, including Playworks' process for optimizing ad...