Nexon | Bridging East and West in Gaming

Apr 10 2018 | 00:35:25

00:00 / 00:35:25

Show Notes

Warren Woodward, Director of User Acquisition at Nexon, shares his insights on mobile user acquisition, the importance of soft launches (can you get away without one?) and what it’s like bringing games from East to West and vice versa. Read the edited highlights here: https://www.ironsrc.com/podcasts/bridging-east-and-west-in-gaming/

Other Episodes

Episode 4

May 06, 2020 • 00:36:24

Gazeus Games | Emerging Markets with Newzoo, Part 4: Latin America

This is the fourth episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo...

Episode 9

October 02, 2018 • 00:18:24

Gram Games | User Acquisition for Mobile Games

Tatyana Bogatyreva, Head of User Acquisition at Gram Games, discusses mobile user acquisition strategy and the differences between UA in ad-driven games and IAP-heavy...

Episode 2

November 21, 2019 • 00:10:18

Gameloft, Halfbrick, Social Point, Random Logic | In-App Bidding and the Future of App Monetization

Live from Gamefest 2019 in the Negev desert, Melissa from ironSource gets together with Andrew Stone from Random Logic, Jane Anderson from Gameloft, Shainiel...