Nexon | Bridging East and West in Gaming

Apr 10 2018 | 00:35:25

00:00 / 00:35:25

Show Notes

Warren Woodward, Director of User Acquisition at Nexon, shares his insights on mobile user acquisition, the importance of soft launches (can you get away without one?) and what it’s like bringing games from East to West and vice versa. Read the edited highlights here: https://www.ironsrc.com/podcasts/bridging-east-and-west-in-gaming/

Other Episodes

Episode 8

September 03, 2018 • 00:20:54

Zeptolab | Balancing Ad Monetization with User Experience

Jane Anderson, Head of Ad Monetization at Zeptolab, shares how she’s seen the game industry change over the last few years, provides insights on...

Episode 14

June 02, 2019 • 00:28:16

Jam City | How to Secure an IP for Your Mobile Game

Brian Sapp, VP User Acquisition at Jam City, discusses how to conquer IPs in games, including the pros of partnerning with IPs, how game...

Episode 2

September 04, 2019 • 00:35:46

N3twork, Smule | How Game Product and UA Teams Can Work Better Together

Next in our GPM series, Nebojsa Radovic, Director of Performance Marketing at N3twork, and Jon Lau, Director of User Acquisition at Smule discuss why...