Gram Games | User Acquisition for Mobile Games

Oct 02 2018 | 00:18:24

00:00 / 00:18:24

Show Notes

Tatyana Bogatyreva, Head of User Acquisition at Gram Games, discusses mobile user acquisition strategy and the differences between UA in ad-driven games and IAP-heavy titles. Tatyana gives advice on cracking UA with limited resources, and reveals why understanding monetization is imperative for executing a strong UA strategy. Read the edited highlights here: https://www.ironsrc.com/podcasts/cracking-user-acquisition-strategies-for-iap-and-ad-driven-titles/

Other Episodes

Episode 2

November 21, 2019 • 00:10:18

Gameloft, Halfbrick, Social Point, Random Logic | In-App Bidding and the Future of App Monetization

Live from Gamefest 2019 in the Negev desert, Melissa from ironSource gets together with Andrew Stone from Random Logic, Jane Anderson from Gameloft, Shainiel...

Episode 10

October 17, 2018 • 00:21:26

ironSource | The Next Generation of Designing Interactive Mobile Ads

Dan Greenberg, Chief Creative Officer at ironSource, shares what goes into designing hit playable ads, discusses where we can expect to see AR pop...

Episode 4

May 06, 2020 • 00:36:24

Gazeus Games | Emerging Markets with Newzoo, Part 4: Latin America

This is the fourth episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo...