Gram Games | User Acquisition for Mobile Games

Episode 9 October 02, 2018 00:18:24
Gram Games | User Acquisition for Mobile Games
LevelUp
Gram Games | User Acquisition for Mobile Games

Oct 02 2018 | 00:18:24

/

Show Notes

Tatyana Bogatyreva, Head of User Acquisition at Gram Games, discusses mobile user acquisition strategy and the differences between UA in ad-driven games and IAP-heavy titles. Tatyana gives advice on cracking UA with limited resources, and reveals why understanding monetization is imperative for executing a strong UA strategy. Read the edited highlights here: https://www.ironsrc.com/podcasts/cracking-user-acquisition-strategies-for-iap-and-ad-driven-titles/

Other Episodes

Episode 15

March 18, 2021 00:31:39
Episode Cover

Double Loop Games | Indie Series, Part 5: Founding a Mobile Game Studio

In the fifth episode of our "What I Wish I Knew When" series for indie developers, Melissa Zeloof is joined by Emily Greer, founder...

Listen

Episode

October 13, 2022 00:27:34
Episode Cover

UserWise | The psychology of in-game personalization

In this episode of LevelUp, Tom Hammond, CEO & Co-Founder of UserWise sits down with our host Melissa Zeloof, VP Marketing at ironSource. They ...

Listen

Episode 7

October 01, 2020 01:01:04
Episode Cover

CNN, PocketGamer | Gametech, Part 2: The Journalist Perspective

Melissa Zeloof is joined by Ric Cowley, Editor of PocketGamer.biz, and Shannon Liao, reporter at CNN Business, to discuss the key happenings and trends...

Listen