Gram Games | User Acquisition for Mobile Games

Oct 02 2018 | 00:18:24

00:00 / 00:18:24

Show Notes

Tatyana Bogatyreva, Head of User Acquisition at Gram Games, discusses mobile user acquisition strategy and the differences between UA in ad-driven games and IAP-heavy titles. Tatyana gives advice on cracking UA with limited resources, and reveals why understanding monetization is imperative for executing a strong UA strategy. Read the edited highlights here: https://www.ironsrc.com/podcasts/cracking-user-acquisition-strategies-for-iap-and-ad-driven-titles/

Other Episodes

Episode 1

April 15, 2020 • 00:32:00

Amanotes | Emerging Markets with Newzoo, Part 1: Southeast Asian Gaming Market

This is the first episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Our guest this first...

Episode 3

September 11, 2019 • 00:31:20

Uken | How to Identify and Evaluate New Game Projects

Conrad McGee-Stocks, Director of Growth at Uken Games, joins Melissa Zeloof from ironSource and Joe Kim from GameMakers.com on LevelUp: Game Product Managers Edition....

Episode 5

July 28, 2020 • 00:17:09

Seenax | Indie Series, Part 1: What I Wish I Knew When Choosing a Game Publisher

This is the first episode in our new series for indie developers called, “what I wish I knew when.” Host Melissa Zeloof welcomes Gabriel...