Zeptolab | Balancing Ad Monetization with User Experience

Episode 8 September 03, 2018 00:20:54
Zeptolab | Balancing Ad Monetization with User Experience
LevelUp
Zeptolab | Balancing Ad Monetization with User Experience

Sep 03 2018 | 00:20:54

/

Show Notes

Jane Anderson, Head of Ad Monetization at Zeptolab, shares how she’s seen the game industry change over the last few years, provides insights on how to successfully balance user experience with ad monetization, and discusses the huge potential for brand advertisers in the gaming space. Read the edited highlights here: https://www.ironsrc.com/podcasts/balancing-ad-monetization-with-user-experience/

Other Episodes

Episode

October 13, 2022 00:27:34
Episode Cover

UserWise | The psychology of in-game personalization

In this episode of LevelUp, Tom Hammond, CEO & Co-Founder of UserWise sits down with our host Melissa Zeloof, VP Marketing at ironSource. They ...

Listen

Episode 7

August 19, 2018 00:29:20
Episode Cover

Kolibri Games | How To Make An Idle Game: Idle Game Design

Join Nate Barker, Director of Biz Dev at Kolibri Games, in talking about idle games. Learn strategies for making and designing idle games that...

Listen

Episode

January 10, 2023 00:33:08
Episode Cover

Matej Lanacaric | Going off autopilot: Creating a culture of experimentation in UA teams

In this episode of LevelUp, Melissa sits down with Matej Lancaric, UA consultant extraordinaire, host of the 2 & a half gamers podcast, and...

Listen