Zeptolab | Balancing Ad Monetization with User Experience

Sep 03 2018 | 00:20:54

00:00 / 00:20:54

Show Notes

Jane Anderson, Head of Ad Monetization at Zeptolab, shares how she’s seen the game industry change over the last few years, provides insights on how to successfully balance user experience with ad monetization, and discusses the huge potential for brand advertisers in the gaming space. Read the edited highlights here: https://www.ironsrc.com/podcasts/balancing-ad-monetization-with-user-experience/

Other Episodes

Episode 3

May 01, 2020 • 00:32:10

Alictus | Emerging Markets with Newzoo, Part 3: Turkey

This is the third episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo...

Episode

November 13, 2023 • 00:32:47

Božo Janković | The new TCF 2.2 and CMPs: what you need to know

In this LevelUp episode, Jess Overton sits down with Božo Janković, Head of Ad Monetization at GameBiz Consulting. Together, they dive into the new...

Episode 2

February 25, 2020 • 00:37:00

ironSource | Growth Loop, Step 2: Monetizing F2P Games

In the third episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 2 of the Growth Loop: Monetization....