Zeptolab | Balancing Ad Monetization with User Experience

Episode 8 September 03, 2018 00:20:54
Zeptolab | Balancing Ad Monetization with User Experience
LevelUp
Zeptolab | Balancing Ad Monetization with User Experience

Sep 03 2018 | 00:20:54

/

Show Notes

Jane Anderson, Head of Ad Monetization at Zeptolab, shares how she’s seen the game industry change over the last few years, provides insights on how to successfully balance user experience with ad monetization, and discusses the huge potential for brand advertisers in the gaming space. Read the edited highlights here: https://www.ironsrc.com/podcasts/balancing-ad-monetization-with-user-experience/

Other Episodes

Episode 6

June 11, 2018 00:23:53
Episode Cover

Pixelberry | The Social Impact of Gaming

Carissa Gonzalez, User Acquisition Manager at Pixelberry, shares her insights on everything from being a woman in the game industry, to how we've seen...

Listen

Episode 10

October 17, 2018 00:21:26
Episode Cover

ironSource | The Next Generation of Designing Interactive Mobile Ads

Dan Greenberg, Chief Creative Officer at ironSource, shares what goes into designing hit playable ads, discusses where we can expect to see AR pop...

Listen

Episode 21

February 12, 2020 00:31:15
Episode Cover

App Annie | Discoverability is Just Half the ASO Battle

Getting people to your app store page is just half the ASO battle. How do game marketers make sure they’re also setting up their...

Listen