Zeptolab | Balancing Ad Monetization with User Experience

Episode 8 September 03, 2018 00:20:54
Zeptolab | Balancing Ad Monetization with User Experience
LevelUp
Zeptolab | Balancing Ad Monetization with User Experience

Sep 03 2018 | 00:20:54

/

Show Notes

Jane Anderson, Head of Ad Monetization at Zeptolab, shares how she’s seen the game industry change over the last few years, provides insights on how to successfully balance user experience with ad monetization, and discusses the huge potential for brand advertisers in the gaming space. Read the edited highlights here: https://www.ironsrc.com/podcasts/balancing-ad-monetization-with-user-experience/

Other Episodes

Episode 3

September 11, 2019 00:31:20
Episode Cover

Uken | How to Identify and Evaluate New Game Projects

Conrad McGee-Stocks, Director of Growth at Uken Games, joins Melissa Zeloof from ironSource and Joe Kim from GameMakers.com on LevelUp: Game Product Managers Edition....

Listen

Episode 9

October 13, 2020 00:23:19
Episode Cover

Starberry Games | Indie Series, Part 2: What I Wish I Knew When Pitching to Investors

This is the second episode in our series for indie developers called, “what I wish I knew when.” Host Melissa Zeloof welcomes Antti Hattara,...

Listen

Episode

March 03, 2022 00:42:05
Episode Cover

Playmint | Blockchain Gaming, Pt 2: Community Building

We’re back for the second episode of our blockchain gaming mini-series - this time we’re exploring how online communities are set to shape the...

Listen