Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

Episode 4 • January 13, 2019 • 00:22:19
Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing
LevelUp
Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

Jan 13 2019 | 00:22:19

/

Show Notes

In our next installment of our dedicated hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, tells us how his team runs successful user acquisition campaigns for hyper-casual games, which tools they rely on, and his thoughts on failing (hint: it's key). Read the edited highlights here: https://www.ironsrc.com/podcasts/whats-the-hype-with-hyper-casual-games-part-3-marketing/

Other Episodes

Episode 3

April 10, 2018 • 00:35:25
Episode Cover

Nexon | Bridging East and West in Gaming

Warren Woodward, Director of User Acquisition at Nexon, shares his insights on mobile user acquisition, the importance of soft launches (can you get away...

Listen

Episode 1

December 11, 2018 • 00:22:51
Episode Cover

MAG Interactive | How to Make Hyper-Casual Games, Part 1: Hyper-Casual Game Design

Discover the basics of how to make, design, plan and develop hyper-casual games with hyper-casual game idea fundamentals on this episode of LevelUp.Paul Woodbridge,...

Listen

Episode 9

June 23, 2019 • 00:15:28
Episode Cover

Homa Games | How to Make Hyper-Casual Games, Part 4: Checking In

Next up in our hyper-casual series, Vincent Hart de Keating, Managing Director at Homa Games gives us an update on genre and where it...

Listen