Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

Episode 4 January 13, 2019 00:22:19
Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing
LevelUp
Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

Jan 13 2019 | 00:22:19

/

Show Notes

In our next installment of our dedicated hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, tells us how his team runs successful user acquisition campaigns for hyper-casual games, which tools they rely on, and his thoughts on failing (hint: it's key). Read the edited highlights here: https://www.ironsrc.com/podcasts/whats-the-hype-with-hyper-casual-games-part-3-marketing/

Other Episodes

Episode

March 28, 2023 00:26:52
Episode Cover

Anna Popereko | User motivations: Where game design and monetization meet

In this LevelUp episode, Melissa sits down with Anna Popereko, Game Design Consultant at ironSource from Unity. They talk about the importance of user...

Listen

Episode 5

May 26, 2020 00:32:57
Episode Cover

ironSource | Growth Loop, Step 3: Optimizing Monetization

Catch Melissa Zeloof chatting with VP Growth Yevgeny Peres all about Step 3 of the Growth Loop - optimizing monetization and maximizing LTV. Yevgeny...

Listen

Episode 3

April 10, 2018 00:35:25
Episode Cover

Nexon | Bridging East and West in Gaming

Warren Woodward, Director of User Acquisition at Nexon, shares his insights on mobile user acquisition, the importance of soft launches (can you get away...

Listen