Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

Episode 4 January 13, 2019 00:22:19
Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing
LevelUp
Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

Jan 13 2019 | 00:22:19

/

Show Notes

In our next installment of our dedicated hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, tells us how his team runs successful user acquisition campaigns for hyper-casual games, which tools they rely on, and his thoughts on failing (hint: it's key). Read the edited highlights here: https://www.ironsrc.com/podcasts/whats-the-hype-with-hyper-casual-games-part-3-marketing/

Other Episodes

Episode 3

November 21, 2019 00:18:12
Episode Cover

Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing

Live from Gamefest 2019 in the Negev Desert, Melissa chats with Chandra Macias Hill from Mobilityware, Fabian Hersen from Ketchapp, Brian Sapp from Jam...

Listen

Episode

January 10, 2023 00:33:08
Episode Cover

Matej Lanacaric | Going off autopilot: Creating a culture of experimentation in UA teams

In this episode of LevelUp, Melissa sits down with Matej Lancaric, UA consultant extraordinaire, host of the 2 & a half gamers podcast, and...

Listen

Episode 11

October 29, 2020 00:56:29
Episode Cover

Facebook Audience Network | The Innovations of In-Game Advertising

Host Melissa Zeloof is joined by Nate Morgan, Global Gaming Lead at Facebook Audience Network, to discuss the rise of in-game ads and the...

Listen