Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

Jan 13 2019 | 00:22:19

00:00 / 00:22:19

Show Notes

In our next installment of our dedicated hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, tells us how his team runs successful user acquisition campaigns for hyper-casual games, which tools they rely on, and his thoughts on failing (hint: it's key). Read the edited highlights here: https://www.ironsrc.com/podcasts/whats-the-hype-with-hyper-casual-games-part-3-marketing/

Other Episodes

Episode 2

March 06, 2018 • 00:36:47

Deconstructor of Fun | The Rise of Hyper-Casual and Other 2018 Gaming Trends

Hear Mishka Katkoff, Director of Product Management at Rovio and the founder of gaming blog Deconstructor of Fun share his predictions for the gaming...

Episode 10

October 17, 2018 • 00:21:26

ironSource | The Next Generation of Designing Interactive Mobile Ads

Dan Greenberg, Chief Creative Officer at ironSource, shares what goes into designing hit playable ads, discusses where we can expect to see AR pop...

Episode 12

January 30, 2019 • 00:16:57

Random Logic | How to Monetize and Advertise Word Games

Andrew Stone, President at Random Logic Games, shares best practices for monetizing, advertising, and designing word games. What demographic plays word games most? Which...