ironSource | Growth Loop, Step 2: Monetizing F2P Games

Feb 25 2020 | 00:37:00

00:00 / 00:37:00

Show Notes

In the third episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 2 of the Growth Loop: Monetization. Yevgeny explains to us that the Growth Loop is just as valuable for IAP-based games as ad-based games, best practices for setting up rewarded video and interstitials, and key metrics to keep track of and monetization tests to conduct. Read the edited highlights here: https://www.ironsrc.com/podcasts/breaking-down-the-growth-loop-part-2/

Other Episodes

Episode

May 22, 2023 • 00:34:14

The Unity Gaming Report | Diving in with the team behind it

In this LevelUp episode, Melissa sits down with Emory Irpan and Nathan TenBoer, Director of Operations, Consultancy, and Insights and Lead Partner Manager and...

Episode

April 17, 2023 • 00:38:51

Lisa Brunette | Narrative in mobile games: why the story matters

In this LevelUp episode, Melissa sits down with Lisa Brunette, Narrative Designer and Game Writer at Brunette Games. They take a deep dive into...

Episode 3

April 10, 2018 • 00:35:25

Nexon | Bridging East and West in Gaming

Warren Woodward, Director of User Acquisition at Nexon, shares his insights on mobile user acquisition, the importance of soft launches (can you get away...