ironSource | Growth Loop, Step 2: Monetizing F2P Games

Feb 25 2020 | 00:37:00

00:00 / 00:37:00

Show Notes

In the third episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 2 of the Growth Loop: Monetization. Yevgeny explains to us that the Growth Loop is just as valuable for IAP-based games as ad-based games, best practices for setting up rewarded video and interstitials, and key metrics to keep track of and monetization tests to conduct. Read the edited highlights here: https://www.ironsrc.com/podcasts/breaking-down-the-growth-loop-part-2/

Other Episodes

Episode 6

June 06, 2020 • 00:29:27

LudiqueWorks | Emerging Markets with Newzoo, Part 4: Sub-Saharan Africa

This is the fifth episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo...

Episode 1

February 07, 2018 • 00:27:27

Kongregate | The Monetization and Marketing Loop

Tune in to hear how Jeff Gurian, VP Ad Monetization and Marketing at leading game publisher Kongregate, views the monetization and game marketing loop,...

Episode

March 05, 2022 • 00:38:02

Playmint | Blockchain Gaming, Pt 3: Life as a CEO

What’s it like to build a blockchain company from the ground up? Hear it straight from the source. David Amor, CEO at Playmint -...