Dan Greenberg, Chief Design Officer at ironSource and founder of its in-house ad creative studio Playworks, discusses the world of ad creatives in the gaming industry, where it is headed, and how he built a world-class creative team that’s produced over 4,000 creatives for games ranging from Call of Duty Mobile to Homescapes. Read the transcript: https://www.ironsrc.com/podcasts/how-to-build-a-world-class-creative-team/
Nick Yee, Co-Founder at Quantic Foundry, explains how the gaming industry is beginning to standardize user behavior analysis and breaks down the 12 factors...
Benoit Vatere, CEO and Founder at Mammoth Media, joins ironSource's Melissa Zeloof on LevelUp to talk everything Gen Z. Who are they? What do...
Brian Sapp, VP User Acquisition at Jam City, discusses how to conquer IPs in games, including the pros of partnerning with IPs, how game...