Quantic Foundry | Analyzing Gamer Behavior, Psychology, and Motivations

Oct 10 2019 | 00:43:04

00:00 / 00:43:04

Show Notes

Nick Yee, Co-Founder at Quantic Foundry, explains how the gaming industry is beginning to standardize user behavior analysis and breaks down the 12 factors that motivate gamers to keep playing. Plus, he reveals the biggest surprise his team discovered in their research on player psychology and how game developers can leverage it to their advantage. Read the edited highlights: https://www.ironsrc.com/podcasts/analyzing-gamer-behavior-psychology-motivations/

Other Episodes

Episode 2

July 09, 2020 • 00:18:31

ironSource | Creative Operations, Part 2: How to be a Creative Sponge

Elad Gabison, Creative Lead at ironSource Luna, discusses his process for sparking ideas and producing ad creatives for world class mobile games. Read the...

Episode 3

May 01, 2020 • 00:32:10

Alictus | Emerging Markets with Newzoo, Part 3: Turkey

This is the third episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo...

Episode 12

January 30, 2019 • 00:16:57

Random Logic | How to Monetize and Advertise Word Games

Andrew Stone, President at Random Logic Games, shares best practices for monetizing, advertising, and designing word games. What demographic plays word games most? Which...