Square Enix | Behavioral Economics in Games: Monetizing Tightwads, Spendthrifts, and the Unconflicted

Oct 02 2019 | 00:31:09

00:00 / 00:31:09

Show Notes

Paula Neves, Product Manager at Square Enix, breaks down the principles behind behavioral economics and how they can be applied to monetize free-to-play games - for both in-app purchases and ads. Read the edited highlights here: https://www.ironsrc.com/podcasts/monetizing-f2p-games-behavioral-economics/

Other Episodes

Episode 6

June 06, 2020 • 00:29:27

LudiqueWorks | Emerging Markets with Newzoo, Part 4: Sub-Saharan Africa

This is the fifth episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo...

Episode 1

December 11, 2018 • 00:22:51

MAG Interactive | How to Make Hyper-Casual Games, Part 1: Hyper-Casual Game Design

Discover the basics of how to make, design, plan and develop hyper-casual games with hyper-casual game idea fundamentals on this episode of LevelUp.Paul Woodbridge,...

Episode 3

September 11, 2019 • 00:31:20

Uken | How to Identify and Evaluate New Game Projects

Conrad McGee-Stocks, Director of Growth at Uken Games, joins Melissa Zeloof from ironSource and Joe Kim from GameMakers.com on LevelUp: Game Product Managers Edition....