Square Enix | Behavioral Economics in Games: Monetizing Tightwads, Spendthrifts, and the Unconflicted

Oct 02 2019 | 00:31:09

00:00 / 00:31:09

Show Notes

Paula Neves, Product Manager at Square Enix, breaks down the principles behind behavioral economics and how they can be applied to monetize free-to-play games - for both in-app purchases and ads. Read the edited highlights here: https://www.ironsrc.com/podcasts/monetizing-f2p-games-behavioral-economics/

Other Episodes

Episode

October 13, 2022 • 00:27:34

UserWise | The psychology of in-game personalization

In this episode of LevelUp, Tom Hammond, CEO & Co-Founder of UserWise sits down with our host Melissa Zeloof, VP Marketing at ironSource. They ...

Episode 4

May 15, 2018 • 00:33:46

GameIS | Building Great Game Communities

Nir Miretzky, Chairman of GameIS, covers everything on what it takes to establish and maintain strong game communities and illustrates the trends and challenges...

Episode

February 22, 2022 • 00:32:15

Play Ventures | Blockchain Gaming, Part 1: The Fundamentals

It’s the buzzword on everyone’s lips: blockchain games. Melissa Zeloof, VP Marketing at ironSource, kicks off the first episode in a new mini-series all...