Square Enix | Behavioral Economics in Games: Monetizing Tightwads, Spendthrifts, and the Unconflicted

Oct 02 2019 | 00:31:09

00:00 / 00:31:09

Show Notes

Paula Neves, Product Manager at Square Enix, breaks down the principles behind behavioral economics and how they can be applied to monetize free-to-play games - for both in-app purchases and ads. Read the edited highlights here: https://www.ironsrc.com/podcasts/monetizing-f2p-games-behavioral-economics/

Other Episodes

Episode 3

November 21, 2019 • 00:18:12

Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing

Live from Gamefest 2019 in the Negev Desert, Melissa chats with Chandra Macias Hill from Mobilityware, Fabian Hersen from Ketchapp, Brian Sapp from Jam...

Episode 11

October 29, 2020 • 00:56:29

Facebook Audience Network | The Innovations of In-Game Advertising

Host Melissa Zeloof is joined by Nate Morgan, Global Gaming Lead at Facebook Audience Network, to discuss the rise of in-game ads and the...

Episode 2

April 21, 2020 • 00:50:11

Games2Win | Emerging Markets with Newzoo, Part 2: India

This is the second episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo...