Square Enix | Behavioral Economics in Games: Monetizing Tightwads, Spendthrifts, and the Unconflicted

Oct 02 2019 | 00:31:09

00:00 / 00:31:09

Show Notes

Paula Neves, Product Manager at Square Enix, breaks down the principles behind behavioral economics and how they can be applied to monetize free-to-play games - for both in-app purchases and ads. Read the edited highlights here: https://www.ironsrc.com/podcasts/monetizing-f2p-games-behavioral-economics/

Other Episodes

Episode

October 27, 2025 • 00:32:08

Chirag Ambwani | The data of LiveOps with Sensor Tower

In this LevelUp episode, Melissa Zeloof sits down with Chirag Ambwani, SVP Gaming & Entertainment at Sensor Tower, to discuss the data of LiveOps...

Episode 3

July 14, 2020 • 00:20:00

ironSource | Creative Operations, Part 3: How to Make High Impact Ad Creatives

Melissa Zeloof welcomes Noa Eckstein, Director of Creative Performance at ironSource Luna, to discuss all things in-ad data, including Playworks' process for optimizing ad...

Episode

February 22, 2023 • 00:30:08

Danny Moy | Building a mobile gaming business strategy

In this LevelUp episode, Melissa sits down with Danny Moy, Chief Strategy Officer at SciPlay. They dive into the role of business strategy at...