In this LevelUp episode, Melissa sits down with Anna Popereko, Game Design Consultant at ironSource from Unity. They talk about the importance of user motivations, what even are they, why they should be a part of your monetization strategy, and more.
Tune in or read the highlights here: https://www.is.com/community/podcasts/levelup/user-motivations-where-game-design-and-monetization-meet/
This is the third episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo...
Tune in to hear how Jeff Gurian, VP Ad Monetization and Marketing at leading game publisher Kongregate, views the monetization and game marketing loop,...
Yevgeny Peres, VP Growth at ironSource, explains why game developers just look at growth as a funnel and not a loop, how he came...