ironSource | Growth Loop, Step 2: Monetizing F2P Games

Feb 25 2020 | 00:37:00

00:00 / 00:37:00

Show Notes

In the third episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 2 of the Growth Loop: Monetization. Yevgeny explains to us that the Growth Loop is just as valuable for IAP-based games as ad-based games, best practices for setting up rewarded video and interstitials, and key metrics to keep track of and monetization tests to conduct. Read the edited highlights here: https://www.ironsrc.com/podcasts/breaking-down-the-growth-loop-part-2/

Other Episodes

Episode

March 05, 2022 • 00:38:02

Playmint | Blockchain Gaming, Pt 3: Life as a CEO

What’s it like to build a blockchain company from the ground up? Hear it straight from the source. David Amor, CEO at Playmint -...

Episode 2

September 04, 2019 • 00:35:46

N3twork, Smule | How Game Product and UA Teams Can Work Better Together

Next in our GPM series, Nebojsa Radovic, Director of Performance Marketing at N3twork, and Jon Lau, Director of User Acquisition at Smule discuss why...

Episode 2

March 06, 2018 • 00:36:47

Deconstructor of Fun | The Rise of Hyper-Casual and Other 2018 Gaming Trends

Hear Mishka Katkoff, Director of Product Management at Rovio and the founder of gaming blog Deconstructor of Fun share his predictions for the gaming...