ironSource | Growth Loop, Step 2: Monetizing F2P Games

Feb 25 2020 | 00:37:00

00:00 / 00:37:00

Show Notes

In the third episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 2 of the Growth Loop: Monetization. Yevgeny explains to us that the Growth Loop is just as valuable for IAP-based games as ad-based games, best practices for setting up rewarded video and interstitials, and key metrics to keep track of and monetization tests to conduct. Read the edited highlights here: https://www.ironsrc.com/podcasts/breaking-down-the-growth-loop-part-2/

Other Episodes

Episode

September 19, 2022 • 00:36:13

Deconstructor of Fun | Blockchain Gaming, Pt 5: What the industry needs to do to make Blockchain Games mainstream

In this episode of LevelUp, our host Melissa Zeloof, VP Marketing at ironSource, sits down with Deconstructor of Fun's Javier Barnes and Ethan Levy,...

Episode 19

December 05, 2019 • 00:23:56

Playtika | How a Single Games Company Monetizes Multiple Genres

Adi Shalom, Ad Monetization Team Leader at Playtika, joins ironSource’s Melissa Zeloof to discuss all things monetization, including how his team is structured, their...

Episode 6

June 11, 2018 • 00:23:53

Pixelberry | The Social Impact of Gaming

Carissa Gonzalez, User Acquisition Manager at Pixelberry, shares her insights on everything from being a woman in the game industry, to how we've seen...