ironSource | Growth Loop, Step 2: Monetizing F2P Games

Episode 2 February 25, 2020 00:37:00
ironSource | Growth Loop, Step 2: Monetizing F2P Games
LevelUp
ironSource | Growth Loop, Step 2: Monetizing F2P Games

Feb 25 2020 | 00:37:00

/

Show Notes

In the third episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 2 of the Growth Loop: Monetization. Yevgeny explains to us that the Growth Loop is just as valuable for IAP-based games as ad-based games, best practices for setting up rewarded video and interstitials, and key metrics to keep track of and monetization tests to conduct. Read the edited highlights here: https://www.ironsrc.com/podcasts/breaking-down-the-growth-loop-part-2/

Other Episodes

Episode 14

June 02, 2019 00:28:16
Episode Cover

Jam City | How to Secure an IP for Your Mobile Game

Brian Sapp, VP User Acquisition at Jam City, discusses how to conquer IPs in games, including the pros of partnerning with IPs, how game...

Listen

Episode 1

August 29, 2019 00:31:01
Episode Cover

ironSource | Why Game Growth is a Loop and not a Funnel

Yevgeny Peres, VP Growth at ironSource, explains why game developers just look at growth as a funnel and not a loop, how he came...

Listen

Episode

January 10, 2023 00:33:08
Episode Cover

Matej Lanacaric | Going off autopilot: Creating a culture of experimentation in UA teams

In this episode of LevelUp, Melissa sits down with Matej Lancaric, UA consultant extraordinaire, host of the 2 & a half gamers podcast, and...

Listen