ironSource | Growth Loop, Step 2: Monetizing F2P Games

Episode 2 February 25, 2020 00:37:00
ironSource | Growth Loop, Step 2: Monetizing F2P Games
LevelUp
ironSource | Growth Loop, Step 2: Monetizing F2P Games
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Show Notes

In the third episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 2 of the Growth Loop: Monetization. Yevgeny explains to us that the Growth Loop is just as valuable for IAP-based games as ad-based games, best practices for setting up rewarded video and interstitials, and key metrics to keep track of and monetization tests to conduct. Read the edited highlights here: https://www.ironsrc.com/podcasts/breaking-down-the-growth-loop-part-2/

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