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ironSource | Growth Loop, Step 3: Optimizing Monetization
Catch Melissa Zeloof chatting with VP Growth Yevgeny Peres all about Step 3 of the Growth Loop - optimizing monetization and maximizing LTV. Yevgeny explains which KPIs are important to track and when, best practices for optimizing engagement and revenue, a better way to look at ad monetization products (hint: it's not all about the money), and guidelines for setting up meaningful A/B tests. Listen here or read the transcript: https://www.ironsrc.com/podcasts/step-3-growth-loop-optimize-monetization/
Brought to you by ironSource / Melissa Zeloof of
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