ironSource | Growth Loop, Step 3: Optimizing Monetization

May 26 2020 | 00:32:57

00:00 / 00:32:57

Show Notes

Catch Melissa Zeloof chatting with VP Growth Yevgeny Peres all about Step 3 of the Growth Loop - optimizing monetization and maximizing LTV. Yevgeny explains which KPIs are important to track and when, best practices for optimizing engagement and revenue, a better way to look at ad monetization products (hint: it's not all about the money), and guidelines for setting up meaningful A/B tests. Listen here or read the transcript: https://www.ironsrc.com/podcasts/step-3-growth-loop-optimize-monetization/

Other Episodes

Episode 13

December 28, 2020 • 00:23:18

Unity | Gametech, Part 3: The Insider's Perspective

Sally Lu, Director of Customer Success at Unity, joins Melissa Zeloof to discuss the role of Unity and gametech more generally in the games...

Episode 4

February 06, 2020 • 00:32:26

ironSource | Growth Loop, Step 1: Starting with UA, Not Monetization

In the second episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 1 of the Growth Loop: User...

Episode 11

October 29, 2020 • 00:56:29

Facebook Audience Network | The Innovations of In-Game Advertising

Host Melissa Zeloof is joined by Nate Morgan, Global Gaming Lead at Facebook Audience Network, to discuss the rise of in-game ads and the...