Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

Jan 13 2019 | 00:22:19

00:00 / 00:22:19

Show Notes

In our next installment of our dedicated hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, tells us how his team runs successful user acquisition campaigns for hyper-casual games, which tools they rely on, and his thoughts on failing (hint: it's key). Read the edited highlights here: https://www.ironsrc.com/podcasts/whats-the-hype-with-hyper-casual-games-part-3-marketing/

Other Episodes

Episode

October 13, 2022 • 00:27:34

UserWise | The psychology of in-game personalization

In this episode of LevelUp, Tom Hammond, CEO & Co-Founder of UserWise sits down with our host Melissa Zeloof, VP Marketing at ironSource. They ...

Episode

May 22, 2023 • 00:34:14

The Unity Gaming Report | Diving in with the team behind it

In this LevelUp episode, Melissa sits down with Emory Irpan and Nathan TenBoer, Director of Operations, Consultancy, and Insights and Lead Partner Manager and...

Episode 5

May 26, 2020 • 00:32:57

ironSource | Growth Loop, Step 3: Optimizing Monetization

Catch Melissa Zeloof chatting with VP Growth Yevgeny Peres all about Step 3 of the Growth Loop - optimizing monetization and maximizing LTV. Yevgeny...