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Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

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Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing
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In our next installment of our dedicated hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, tells us how his team runs successful user acquisition campaigns for hyper-casual games, which tools they rely on, and his thoughts on failing (hint: it's key). Read the edited highlights here: https://www.ironsrc.com/podcasts/whats-the-hype-with-hyper-casual-games-part-3-marketing/
Brought to you by ironSource / Melissa Zeloof of LevelUp