Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

Jan 13 2019 | 00:22:19

00:00 / 00:22:19

Show Notes

In our next installment of our dedicated hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, tells us how his team runs successful user acquisition campaigns for hyper-casual games, which tools they rely on, and his thoughts on failing (hint: it's key). Read the edited highlights here: https://www.ironsrc.com/podcasts/whats-the-hype-with-hyper-casual-games-part-3-marketing/

Other Episodes

Episode 6

June 11, 2018 • 00:23:53

Pixelberry | The Social Impact of Gaming

Carissa Gonzalez, User Acquisition Manager at Pixelberry, shares her insights on everything from being a woman in the game industry, to how we've seen...

Episode

February 09, 2023 • 00:35:00

Dan Greenberg | AI and creatives: Now, later, and the far-future

In this LevelUp episode, Melissa sits down with our very own maestro of creatives Dan Greenberg, Chief Design Officer at ironSource. They talk AI...

Episode

October 27, 2025 • 00:32:08

Chirag Ambwani | The data of LiveOps with Sensor Tower

In this LevelUp episode, Melissa Zeloof sits down with Chirag Ambwani, SVP Gaming & Entertainment at Sensor Tower, to discuss the data of LiveOps...