Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

Episode 4 • January 13, 2019 • 00:22:19
Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing
LevelUp
Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

Jan 13 2019 | 00:22:19

/

Show Notes

In our next installment of our dedicated hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, tells us how his team runs successful user acquisition campaigns for hyper-casual games, which tools they rely on, and his thoughts on failing (hint: it's key). Read the edited highlights here: https://www.ironsrc.com/podcasts/whats-the-hype-with-hyper-casual-games-part-3-marketing/

Other Episodes

Episode 11

January 01, 2019 • 00:19:58
Episode Cover

Miniclip | The Future of Programmatic Mediation

Pieter Kooyman, Chief Advertising Officer at Miniclip, sets the record straight on programmatic mediation and predicts what the mobile games industry can expect to...

Listen

Episode 1

November 21, 2019 • 00:14:27
Episode Cover

Neon Play, Playrix, Madbox | Trends for Mobile Game Creatives

Live from Gamefest 2019 in the Negev Desert, Melissa from ironSource interviews Oli Christie from NeonPlay, Alexander Derkach from Playrix and Jean Nicholas Vernin...

Listen

Episode 12

January 30, 2019 • 00:16:57
Episode Cover

Random Logic | How to Monetize and Advertise Word Games

Andrew Stone, President at Random Logic Games, shares best practices for monetizing, advertising, and designing word games. What demographic plays word games most? Which...

Listen