Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

Jan 13 2019 | 00:22:19

00:00 / 00:22:19

Show Notes

In our next installment of our dedicated hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, tells us how his team runs successful user acquisition campaigns for hyper-casual games, which tools they rely on, and his thoughts on failing (hint: it's key). Read the edited highlights here: https://www.ironsrc.com/podcasts/whats-the-hype-with-hyper-casual-games-part-3-marketing/

Other Episodes

Episode

November 21, 2022 • 00:33:10

HypGames | The evolution of mobile sports games

In this episode of the LevelUp podcast, Mike Taramykin, CEO at HypGames, sits down with our host Melissa Zeloof, VP Marketing at ironSource. They...

Episode 10

October 22, 2020 • 00:48:10

Hiro Capital, Barclays | Gametech, Part 2: The Investor Perspective

Melissa Zeloof is joined by Spike Laurie, Venture Director at Hiro Capital, and Mario Lu, VP at Barclays and Lead Analyst for video game...

Episode

February 26, 2025 • 00:37:38

Stefano Accossato | How TutoTOONS is using brand partnerships to drive growth for their biggest games

In this LevelUp episode, Melissa Zeloof sits down with Stefano Accossato, Head of Business Development at TutoTOONS. They discuss how TutoTOONS is thinking about...