Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

Episode 4 January 13, 2019 00:22:19
Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing
LevelUp
Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

Jan 13 2019 | 00:22:19

/

Show Notes

In our next installment of our dedicated hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, tells us how his team runs successful user acquisition campaigns for hyper-casual games, which tools they rely on, and his thoughts on failing (hint: it's key). Read the edited highlights here: https://www.ironsrc.com/podcasts/whats-the-hype-with-hyper-casual-games-part-3-marketing/

Other Episodes

Episode

March 28, 2023 00:26:52
Episode Cover

Anna Popereko | User motivations: Where game design and monetization meet

In this LevelUp episode, Melissa sits down with Anna Popereko, Game Design Consultant at ironSource from Unity. They talk about the importance of user...

Listen

Episode 1

February 07, 2018 00:27:27
Episode Cover

Kongregate | The Monetization and Marketing Loop

Tune in to hear how Jeff Gurian, VP Ad Monetization and Marketing at leading game publisher Kongregate, views the monetization and game marketing loop,...

Listen

Episode 15

March 18, 2021 00:31:39
Episode Cover

Double Loop Games | Indie Series, Part 5: Founding a Mobile Game Studio

In the fifth episode of our "What I Wish I Knew When" series for indie developers, Melissa Zeloof is joined by Emily Greer, founder...

Listen