Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

Episode 4 January 13, 2019 00:22:19
Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing
LevelUp
Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

Jan 13 2019 | 00:22:19

/

Show Notes

In our next installment of our dedicated hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, tells us how his team runs successful user acquisition campaigns for hyper-casual games, which tools they rely on, and his thoughts on failing (hint: it's key). Read the edited highlights here: https://www.ironsrc.com/podcasts/whats-the-hype-with-hyper-casual-games-part-3-marketing/

Other Episodes

Episode 3

September 11, 2019 00:31:20
Episode Cover

Uken | How to Identify and Evaluate New Game Projects

Conrad McGee-Stocks, Director of Growth at Uken Games, joins Melissa Zeloof from ironSource and Joe Kim from GameMakers.com on LevelUp: Game Product Managers Edition....

Listen

Episode

March 10, 2022 00:41:10
Episode Cover

Business Evolution | Blockchain Gaming, Pt 4: Blockchain and the Metaverse

Blockchain and gaming and the metaverse? Oh my. Elad Yakobowicz, Founder at Business Evolution explores the state of the metaverse today and how blockchain...

Listen

Episode 2

March 06, 2018 00:36:47
Episode Cover

Deconstructor of Fun | The Rise of Hyper-Casual and Other 2018 Gaming Trends

Hear Mishka Katkoff, Director of Product Management at Rovio and the founder of gaming blog Deconstructor of Fun share his predictions for the gaming...

Listen