Nexon | Bridging East and West in Gaming

Apr 10 2018 | 00:35:25

00:00 / 00:35:25

Show Notes

Warren Woodward, Director of User Acquisition at Nexon, shares his insights on mobile user acquisition, the importance of soft launches (can you get away without one?) and what it’s like bringing games from East to West and vice versa. Read the edited highlights here: https://www.ironsrc.com/podcasts/bridging-east-and-west-in-gaming/

Other Episodes

Episode 1

August 06, 2019 • 00:34:17

GameMakers | How Root Cause Analysis Optimizes Game Design

LevelUp is kicking off our new miniseries on game product management with Joe Kim, founder at GameMakers. In this pilot episode, Joe breaks down...

Episode 9

October 02, 2018 • 00:18:24

Gram Games | User Acquisition for Mobile Games

Tatyana Bogatyreva, Head of User Acquisition at Gram Games, discusses mobile user acquisition strategy and the differences between UA in ad-driven games and IAP-heavy...

Episode 18

October 10, 2019 • 00:43:04

Quantic Foundry | Analyzing Gamer Behavior, Psychology, and Motivations

Nick Yee, Co-Founder at Quantic Foundry, explains how the gaming industry is beginning to standardize user behavior analysis and breaks down the 12 factors...