Pieter Kooyman, Chief Advertising Officer at Miniclip, sets the record straight on programmatic mediation and predicts what the mobile games industry can expect to...
In this LevelUp episode, Melissa Zeloof sits down with Chirag Ambwani, SVP Gaming & Entertainment at Sensor Tower, to discuss the data of LiveOps...
Tatyana Bogatyreva, Head of User Acquisition at Gram Games, discusses mobile user acquisition strategy and the differences between UA in ad-driven games and IAP-heavy...