ironSource | Growth Loop, Step 3: Optimizing Monetization

May 26 2020 | 00:32:57

00:00 / 00:32:57

Show Notes

Catch Melissa Zeloof chatting with VP Growth Yevgeny Peres all about Step 3 of the Growth Loop - optimizing monetization and maximizing LTV. Yevgeny explains which KPIs are important to track and when, best practices for optimizing engagement and revenue, a better way to look at ad monetization products (hint: it's not all about the money), and guidelines for setting up meaningful A/B tests. Listen here or read the transcript: https://www.ironsrc.com/podcasts/step-3-growth-loop-optimize-monetization/

Other Episodes

Episode 1

July 02, 2020 • 00:20:50

ironSource | Creative Operations, Part 1: How to Build a World Class Creative Team

Dan Greenberg, Chief Design Officer at ironSource and founder of its in-house ad creative studio Playworks, discusses the world of ad creatives in the...

Episode

October 16, 2023 • 00:36:38

Phillip Black | Roblox properly understood: lessons for virtual economies

In this LevelUp episode, Melissa sits down with Phillip Black, Game Economist at Game Economist Consulting and a cohost of the Deconstructor of Fun...

Episode

February 22, 2023 • 00:30:08

Danny Moy | Building a mobile gaming business strategy

In this LevelUp episode, Melissa sits down with Danny Moy, Chief Strategy Officer at SciPlay. They dive into the role of business strategy at...