ironSource | Growth Loop, Step 3: Optimizing Monetization

May 26 2020 | 00:32:57

00:00 / 00:32:57

Show Notes

Catch Melissa Zeloof chatting with VP Growth Yevgeny Peres all about Step 3 of the Growth Loop - optimizing monetization and maximizing LTV. Yevgeny explains which KPIs are important to track and when, best practices for optimizing engagement and revenue, a better way to look at ad monetization products (hint: it's not all about the money), and guidelines for setting up meaningful A/B tests. Listen here or read the transcript: https://www.ironsrc.com/podcasts/step-3-growth-loop-optimize-monetization/

Other Episodes

Episode 5

May 17, 2018 • 00:23:30

Gram Games | Setting Company Culture as a Business Imperative

Erin O'Brien, Head of Culture at Gram Games, discusses what it means to set company culture as a business imperative and shares her secret...

Episode 11

October 29, 2020 • 00:56:29

Facebook Audience Network | The Innovations of In-Game Advertising

Host Melissa Zeloof is joined by Nate Morgan, Global Gaming Lead at Facebook Audience Network, to discuss the rise of in-game ads and the...

Episode 8

September 03, 2018 • 00:20:54

Zeptolab | Balancing Ad Monetization with User Experience

Jane Anderson, Head of Ad Monetization at Zeptolab, shares how she’s seen the game industry change over the last few years, provides insights on...