ironSource | Growth Loop, Step 3: Optimizing Monetization

Episode 5 May 26, 2020 00:32:57
ironSource | Growth Loop, Step 3: Optimizing Monetization
LevelUp
ironSource | Growth Loop, Step 3: Optimizing Monetization

May 26 2020 | 00:32:57

/

Show Notes

Catch Melissa Zeloof chatting with VP Growth Yevgeny Peres all about Step 3 of the Growth Loop - optimizing monetization and maximizing LTV. Yevgeny explains which KPIs are important to track and when, best practices for optimizing engagement and revenue, a better way to look at ad monetization products (hint: it's not all about the money), and guidelines for setting up meaningful A/B tests. Listen here or read the transcript: https://www.ironsrc.com/podcasts/step-3-growth-loop-optimize-monetization/

Other Episodes

Episode 4

May 06, 2020 00:36:24
Episode Cover

Gazeus Games | Emerging Markets with Newzoo, Part 4: Latin America

This is the fourth episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo...

Listen

Episode

December 07, 2022 00:23:34
Episode Cover

AppQuantum | Outsource vs In-house: The best way to build creatives in 2023

In this LevelUp episode, Melissa gets into building the dream creative team with Vitaly Gladkov, Creative Department Lead at AppQuantum. They attempt to finally...

Listen

Episode 3

April 10, 2018 00:35:25
Episode Cover

Nexon | Bridging East and West in Gaming

Warren Woodward, Director of User Acquisition at Nexon, shares his insights on mobile user acquisition, the importance of soft launches (can you get away...

Listen