ironSource | Growth Loop, Step 3: Optimizing Monetization

May 26 2020 | 00:32:57

00:00 / 00:32:57

Show Notes

Catch Melissa Zeloof chatting with VP Growth Yevgeny Peres all about Step 3 of the Growth Loop - optimizing monetization and maximizing LTV. Yevgeny explains which KPIs are important to track and when, best practices for optimizing engagement and revenue, a better way to look at ad monetization products (hint: it's not all about the money), and guidelines for setting up meaningful A/B tests. Listen here or read the transcript: https://www.ironsrc.com/podcasts/step-3-growth-loop-optimize-monetization/

Other Episodes

Episode 14

June 02, 2019 • 00:28:16

Jam City | How to Secure an IP for Your Mobile Game

Brian Sapp, VP User Acquisition at Jam City, discusses how to conquer IPs in games, including the pros of partnerning with IPs, how game...

Episode 1

August 06, 2019 • 00:34:17

GameMakers | How Root Cause Analysis Optimizes Game Design

LevelUp is kicking off our new miniseries on game product management with Joe Kim, founder at GameMakers. In this pilot episode, Joe breaks down...

Episode 7

October 01, 2020 • 01:01:04

CNN, PocketGamer | Gametech, Part 2: The Journalist Perspective

Melissa Zeloof is joined by Ric Cowley, Editor of PocketGamer.biz, and Shannon Liao, reporter at CNN Business, to discuss the key happenings and trends...