App Annie | Discoverability is Just Half the ASO Battle

Episode 21 February 12, 2020 00:31:15
App Annie | Discoverability is Just Half the ASO Battle
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App Annie | Discoverability is Just Half the ASO Battle
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Show Notes

Getting people to your app store page is just half the ASO battle. How do game marketers make sure they’re also setting up their app store page for conversion. Lexi Sydow, Senior Market Insights Manager at App Annie, sits down with Melissa to discuss everything app store optimization, including best practices, common mistakes game marketers make, and the difference between optimizing for discoverability and optimizing for conversion. Read the edited highlights here: https://www.ironsrc.com/podcast/understanding-discoverability-and-conversion-in-aso-for-games

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