App Annie | Discoverability is Just Half the ASO Battle

Feb 12 2020 | 00:31:15

00:00 / 00:31:15

Show Notes

Getting people to your app store page is just half the ASO battle. How do game marketers make sure they’re also setting up their app store page for conversion. Lexi Sydow, Senior Market Insights Manager at App Annie, sits down with Melissa to discuss everything app store optimization, including best practices, common mistakes game marketers make, and the difference between optimizing for discoverability and optimizing for conversion. Read the edited highlights here: https://www.ironsrc.com/podcast/understanding-discoverability-and-conversion-in-aso-for-games

Other Episodes

Episode 14

June 02, 2019 • 00:28:16

Jam City | How to Secure an IP for Your Mobile Game

Brian Sapp, VP User Acquisition at Jam City, discusses how to conquer IPs in games, including the pros of partnerning with IPs, how game...

Episode 13

December 28, 2020 • 00:23:18

Unity | Gametech, Part 3: The Insider's Perspective

Sally Lu, Director of Customer Success at Unity, joins Melissa Zeloof to discuss the role of Unity and gametech more generally in the games...

Episode 9

October 02, 2018 • 00:18:24

Gram Games | User Acquisition for Mobile Games

Tatyana Bogatyreva, Head of User Acquisition at Gram Games, discusses mobile user acquisition strategy and the differences between UA in ad-driven games and IAP-heavy...