App Annie | Discoverability is Just Half the ASO Battle

Feb 12 2020 | 00:31:15

00:00 / 00:31:15

Show Notes

Getting people to your app store page is just half the ASO battle. How do game marketers make sure they’re also setting up their app store page for conversion. Lexi Sydow, Senior Market Insights Manager at App Annie, sits down with Melissa to discuss everything app store optimization, including best practices, common mistakes game marketers make, and the difference between optimizing for discoverability and optimizing for conversion. Read the edited highlights here: https://www.ironsrc.com/podcast/understanding-discoverability-and-conversion-in-aso-for-games

Other Episodes

Episode 4

February 06, 2020 • 00:32:26

ironSource | Growth Loop, Step 1: Starting with UA, Not Monetization

In the second episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 1 of the Growth Loop: User...

Episode 14

February 11, 2021 • 00:25:41

GamesBiz | Indie Series, Part 3: Getting Started with Mobile Game Monetization

In the fourth episode of “What I Wish I Knew When...”, our series for indie developers, Melissa Zeloof is joined by Bozo Jankovic, who...

Episode 17

October 02, 2019 • 00:31:09

Square Enix | Behavioral Economics in Games: Monetizing Tightwads, Spendthrifts, and the Unconflicted

Paula Neves, Product Manager at Square Enix, breaks down the principles behind behavioral economics and how they can be applied to monetize free-to-play games...