App Annie | Discoverability is Just Half the ASO Battle

Feb 12 2020 | 00:31:15

00:00 / 00:31:15

Show Notes

Getting people to your app store page is just half the ASO battle. How do game marketers make sure they’re also setting up their app store page for conversion. Lexi Sydow, Senior Market Insights Manager at App Annie, sits down with Melissa to discuss everything app store optimization, including best practices, common mistakes game marketers make, and the difference between optimizing for discoverability and optimizing for conversion. Read the edited highlights here: https://www.ironsrc.com/podcast/understanding-discoverability-and-conversion-in-aso-for-games

Other Episodes

Episode 1

July 02, 2020 • 00:20:50

ironSource | Creative Operations, Part 1: How to Build a World Class Creative Team

Dan Greenberg, Chief Design Officer at ironSource and founder of its in-house ad creative studio Playworks, discusses the world of ad creatives in the...

Episode 3

May 01, 2020 • 00:32:10

Alictus | Emerging Markets with Newzoo, Part 3: Turkey

This is the third episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo...

Episode

March 03, 2022 • 00:42:05

Playmint | Blockchain Gaming, Pt 2: Community Building

We’re back for the second episode of our blockchain gaming mini-series - this time we’re exploring how online communities are set to shape the...