Gram Games | User Acquisition for Mobile Games

Episode 9 October 02, 2018 00:18:24
Gram Games | User Acquisition for Mobile Games
LevelUp
Gram Games | User Acquisition for Mobile Games
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Show Notes

Tatyana Bogatyreva, Head of User Acquisition at Gram Games, discusses mobile user acquisition strategy and the differences between UA in ad-driven games and IAP-heavy titles. Tatyana gives advice on cracking UA with limited resources, and reveals why understanding monetization is imperative for executing a strong UA strategy. Read the edited highlights here: https://www.ironsrc.com/podcasts/cracking-user-acquisition-strategies-for-iap-and-ad-driven-titles/

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