Paula Neves, Product Manager at Square Enix, breaks down the principles behind behavioral economics and how they can be applied to monetize free-to-play games...
It’s the buzzword on everyone’s lips: blockchain games. Melissa Zeloof, VP Marketing at ironSource, kicks off the first episode in a new mini-series all...
Elad Gabison, Creative Lead at ironSource Luna, discusses his process for sparking ideas and producing ad creatives for world class mobile games. Read the...