Miniclip | The Future of Programmatic Mediation

Episode 11 January 01, 2019 00:19:58
Miniclip | The Future of Programmatic Mediation
LevelUp
Miniclip | The Future of Programmatic Mediation

Jan 01 2019 | 00:19:58

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Show Notes

Pieter Kooyman, Chief Advertising Officer at Miniclip, sets the record straight on programmatic mediation and predicts what the mobile games industry can expect to see in the near future. Read the edited highlights here: https://www.ironsrc.com/podcasts/the-future-of-programmatic-mediation/

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