Miniclip | The Future of Programmatic Mediation

Jan 01 2019 | 00:19:58

00:00 / 00:19:58

Show Notes

Pieter Kooyman, Chief Advertising Officer at Miniclip, sets the record straight on programmatic mediation and predicts what the mobile games industry can expect to see in the near future. Read the edited highlights here: https://www.ironsrc.com/podcasts/the-future-of-programmatic-mediation/

Other Episodes

Episode

May 04, 2023 • 00:40:47

Sophie Vo | Leadership in games: solving the human puzzle genre

In this LevelUp episode, Jasmine sits down with Sophie Vo, GM at Savage Games. Together, they dive into the the role of empathy in...

Episode 1

August 29, 2019 • 00:31:01

ironSource | Why Game Growth is a Loop and not a Funnel

Yevgeny Peres, VP Growth at ironSource, explains why game developers just look at growth as a funnel and not a loop, how he came...

Episode 4

July 21, 2020 • 00:39:59

Newzoo | Gametech, Part 1: How Gametech is Fueling the Industry's Growth

Newzoo's CEO Peter Warman, and Market Lead of Game Developers and Publishers, Tyler Long, discuss the rapidly growing gametech ecosystem, how they mapped it...