Latest Episodes

Matej Lanacaric | Going off autopilot: Creating a culture of experimentation in UA teams
In this episode of LevelUp, Melissa sits down with Matej Lancaric, UA consultant extraordinaire, host of the 2 & a half gamers podcast, and...

AppQuantum | Outsource vs In-house: The best way to build creatives in 2023
In this LevelUp episode, Melissa gets into building the dream creative team with Vitaly Gladkov, Creative Department Lead at AppQuantum. They attempt to finally...

HypGames | The evolution of mobile sports games
In this episode of the LevelUp podcast, Mike Taramykin, CEO at HypGames, sits down with our host Melissa Zeloof, VP Marketing at ironSource. They...

UserWise | The psychology of in-game personalization
In this episode of LevelUp, Tom Hammond, CEO & Co-Founder of UserWise sits down with our host Melissa Zeloof, VP Marketing at ironSource. They ...

Deconstructor of Fun | Blockchain Gaming, Pt 5: What the industry needs to do to make Blockchain Games mainstream
In this episode of LevelUp, our host Melissa Zeloof, VP Marketing at ironSource, sits down with Deconstructor of Fun's Javier Barnes and Ethan Levy,...

Business Evolution | Blockchain Gaming, Pt 4: Blockchain and the Metaverse
Blockchain and gaming and the metaverse? Oh my. Elad Yakobowicz, Founder at Business Evolution explores the state of the metaverse today and how blockchain...