Latest Episodes
3
Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing
Live from Gamefest 2019 in the Negev Desert, Melissa chats with Chandra Macias Hill from Mobilityware, Fabian Hersen from Ketchapp, Brian Sapp from Jam...
2
Gameloft, Halfbrick, Social Point, Random Logic | In-App Bidding and the Future of App Monetization
Live from Gamefest 2019 in the Negev desert, Melissa from ironSource gets together with Andrew Stone from Random Logic, Jane Anderson from Gameloft, Shainiel...
1
Neon Play, Playrix, Madbox | Trends for Mobile Game Creatives
Live from Gamefest 2019 in the Negev Desert, Melissa from ironSource interviews Oli Christie from NeonPlay, Alexander Derkach from Playrix and Jean Nicholas Vernin...
5
NBCU | Game Analysis and Building the Right Data Infrastructure for F2P Games
Andrew Waag, Manager of Data Analytics at NBC Universal and Victor Wang, Senior Product Manager Mobile Games at NBC Universal joins Melissa Zeloof from...
18
Quantic Foundry | Analyzing Gamer Behavior, Psychology, and Motivations
Nick Yee, Co-Founder at Quantic Foundry, explains how the gaming industry is beginning to standardize user behavior analysis and breaks down the 12 factors...
17
Square Enix | Behavioral Economics in Games: Monetizing Tightwads, Spendthrifts, and the Unconflicted
Paula Neves, Product Manager at Square Enix, breaks down the principles behind behavioral economics and how they can be applied to monetize free-to-play games...