--- ironSource / Melissa Zeloof ---

Gaming is a multi-billion dollar industry, but what goes into making the world's most popular games? Join us as we speak to titans of the gaming world, including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Adventure Capitalist, Cut The Rope, Gardenscapes and Battlejack, to hear how they design, develop, monetize and market their games. Tune in to Level Up by ironSource, the podcast for people who love making, growing, and of course, playing mobile games.

Brought to you by ironSource / Melissa Zeloof of LevelUp

Latest Episodes…

  1. Nexon | Bridging East and West in Gaming

    Warren Woodward, Director of User Acquisition at Nexon, shares his insights on mobile user acquisition, the importance of soft launches (can you get away without one?) and what it’s like bringing games from East to West and vice versa. Read the edited highlights here: https://www.ironsrc.com/podcasts/bridging-east-and-west-in-gaming/ ...


  2. Deconstructor of Fun | The Rise of Hyper-Casual and Other 2018 Gaming Trends

    Hear Mishka Katkoff, Director of Product Management at Rovio and the founder of gaming blog Deconstructor of Fun share his predictions for the gaming industry in 2018 (will AR mature this year?), and discuss whether we've hit a peak with hyper-casual games. Read the edited highlights here: https://www.ironsrc.com/podcasts/the-rise-of-hyper-casual-2018-gaming-trends/ ...


  3. Kongregate | The Monetization and Marketing Loop

    Tune in to hear how Jeff Gurian, VP Ad Monetization and Marketing at leading game publisher Kongregate, views the monetization and game marketing loop, what's going to happen to user acquisition, and whether we're going to see more major game companies invest in TV. Read the edited highlights here: https://www.ironsrc.com/podcasts/the-monetization-and-marketing-loop/ ...