Latest Episodes
21
App Annie | Discoverability is Just Half the ASO Battle
Getting people to your app store page is just half the ASO battle. How do game marketers make sure they’re also setting up their...
4
ironSource | Growth Loop, Step 1: Starting with UA, Not Monetization
In the second episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 1 of the Growth Loop: User...
20
Mammoth Media | Creating Mobile Content and Games for Gen Z
Benoit Vatere, CEO and Founder at Mammoth Media, joins ironSource's Melissa Zeloof on LevelUp to talk everything Gen Z. Who are they? What do...
19
Playtika | How a Single Games Company Monetizes Multiple Genres
Adi Shalom, Ad Monetization Team Leader at Playtika, joins ironSource’s Melissa Zeloof to discuss all things monetization, including how his team is structured, their...
3
Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing
Live from Gamefest 2019 in the Negev Desert, Melissa chats with Chandra Macias Hill from Mobilityware, Fabian Hersen from Ketchapp, Brian Sapp from Jam...
2
Gameloft, Halfbrick, Social Point, Random Logic | In-App Bidding and the Future of App Monetization
Live from Gamefest 2019 in the Negev desert, Melissa from ironSource gets together with Andrew Stone from Random Logic, Jane Anderson from Gameloft, Shainiel...