--- ironSource / Melissa Zeloof ---

Gaming is a multi-billion dollar industry, but what goes into making the world's most popular games? Join us as we speak to titans of the gaming world, including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Adventure Capitalist, Cut The Rope, Gardenscapes and Battlejack, to hear how they design, develop, monetize and market their games. Tune in to Level Up by ironSource, the podcast for people who love making, growing, and of course, playing mobile games.
Brought to you by ironSource / Melissa Zeloof of LevelUp

Latest Episodes…

  1. Social Point | Transitioning to an In-App Bidding World

    Sofia Gilyazova, Ad Monetization Manager at Social Point, talks everything in-app bidding - from challenges and drawbacks to benefits and brands coming on board. Read the edited highlights here: https://www.ironsrc.com/podcasts/transitioning-to-an-in-app-bidding-world/ ...


  2. Jam City | How to Secure an IP for Your Mobile Game

    Brian Sapp, VP User Acquisition at Jam City, discusses how to conquer IPs in games, including the pros of partnerning with IPs, how game developers can get an IP, the ideal marketing strategy for them, and more. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-to-secure-an-ip-for-your-mobile-game/ ...


  3. Tactile Games | The Evolution of Puzzle Games

    Christophe Carvenius, Head of Insights at Tactile Games, runs through the evolution of the casual puzzle game genre while giving a deep dive into the psychology and motivation for playing puzzle games. Read the edited highlights here: https://www.ironsrc.com/podcasts/the-evolution-of-casual-puzzle-games/ ...


  4. Random Logic | How to Monetize and Advertise Word Games

    Andrew Stone, President at Random Logic Games, shares best practices for monetizing, advertising, and designing word games. What demographic plays word games most? Which ad unit performs best? And should you run competitior ads? Read the edited highlights here: https://www.ironsrc.com/podcasts/monetize-advertise-word-games/ ...


  5. Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

    In our next installment of our dedicated hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, tells us how his team runs successful user acquisition campaigns for hyper-casual games, which tools they rely on, and his thoughts on failing (hint: it's key). Read the edited highlights here: https://www.ironsrc.com/podcasts/whats-the-hype-with-hyper-casual-games-part-3-marketing/ ...