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Gaming is a multi-billion dollar industry, but what goes into making the world's most popular games? Join us as we speak to titans of the gaming world, including Zeptolab, Playrix, Nexon and Kongregate, the makers ...more

Latest Episodes

12

January 30, 2019 00:16:57
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Random Logic | How to Monetize and Advertise Word Games

Andrew Stone, President at Random Logic Games, shares best practices for monetizing, advertising, and designing word games. What demographic plays word games most? Which ad unit performs best? And should you run competitior ads? Read the edited highlights here: https://www.ironsrc.com/podcasts/monetize-advertise-word-games/ ...

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4

January 13, 2019 00:22:19
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Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing

In our next installment of our dedicated hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, tells us how his team runs successful user acquisition campaigns for hyper-casual games, which tools they rely on, and his thoughts on failing (hint: it's key). Read the edited highlights here: https://www.ironsrc.com/podcasts/whats-the-hype-with-hyper-casual-games-part-3-marketing/ ...

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11

January 01, 2019 00:19:58
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Miniclip | The Future of Programmatic Mediation

Pieter Kooyman, Chief Advertising Officer at Miniclip, sets the record straight on programmatic mediation and predicts what the mobile games industry can expect to see in the near future. Read the edited highlights here: https://www.ironsrc.com/podcasts/the-future-of-programmatic-mediation/ ...

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2

December 18, 2018 00:25:55
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Mobile Free to Play | How to Make Hyper-Casual Games, Part 2: Trends and Insights

Next in our series on hyper-casual games, Tom Kinniburgh, a mobile consultant for game studios who also runs the popular blog Mobile Free to Play, walks us through the history of hyper-casual, monetization and user acquisition best practices, and what it's like with game publishers. Read the edited highlights here: https://www.ironsrc.com/podcasts/whats-the-hype-with-hyper-casual-games-part-2-trends/ ...

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1

December 11, 2018 00:22:51
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MAG Interactive | How to Make Hyper-Casual Games, Part 1: Hyper-Casual Game Design

Discover the basics of how to make, design, plan and develop hyper-casual games with hyper-casual game idea fundamentals on this episode of LevelUp.Paul Woodbridge, Director of Design at MAG Interactive, shares what goes into designing a hyper-casual game, his team’s development process and standard KPIs, best practices, and the future of the hyper-casual genre. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-to-make-hyper-casual-games-part-1-designing/ ...

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10

October 17, 2018 00:21:26
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ironSource | The Next Generation of Designing Interactive Mobile Ads

Dan Greenberg, Chief Creative Officer at ironSource, shares what goes into designing hit playable ads, discusses where we can expect to see AR pop into mobile gaming, and reveals the game studio he admires most (spoiler - they build games for toddlers). Read the edited highlights here: https://www.ironsrc.com/podcasts/the-next-generation-of-interactive-mobile-ads/ ...

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